Holidays are the perfect time to attract jet-setters to your private aviation business.
Because the holidays tend to be when many people:
- Fly home to visit family
- Travel as families
- Gift vacations to each other
- And splurge on life’s pleasures
Let’s explore top strategies to attract private jet-setters for holiday travels.
1. Video: Show the Best Holiday Festivities Around the World
The holidays present a time to experience the world’s brightest, most exciting festivals. Produce a marketing video of a brilliant holiday destination, whether it’s a place where you can skip the snow, or a place where you can witness exuberant, old-world Christmas traditions. This strategy is an ingenious way of “thinking past the sale.” Videos that show the best Christmas celebrations around the world can go viral if done well, and if it includes links to chartering flights to the locations shown, even better.
2. Show How Private Aviation is Safer, and Better for Families
The holidays are about family time. In standard commercial flights, families sometimes wind up in separated seats. Mothers worry about young infants crying. There’s a whole crowd of other people to navigate. Show how private jet setting is a streamlined experience that lets parents keep track of young kids more easily beginning with a private security screening process as one of your holiday marketing strategies.
Private jet travel offers wider amenities and entertainment options to let you customize the experience to your family’s tastes. It lets you make the most of your time together without worrying about distracting other passengers by speaking. The seats are configured better for socializing and catching up. Stock the kitchen with mom’s famous Christmas cookies. Stock the bar with ingredients for your best egg-nog rum recipe. Private jet travel lets a holiday vacation begin with moment you get on the plane, not the moment you land.
3. Target Holiday Vacationers with SEO and Content Marketing Tools Early
Start planning for the holidays in the months before they happen. SEO and content marketing are long games. Data and analytics tools tend to show that searches related to holiday travel really ramp up in the first week of November, though for a longer jet setting trip, that could well be even earlier. That means if you wait till December first to publish your first piece of holiday-themed content marketing, it could be Christmas Eve before your page is indexed, ranked, and useful to anybody looking for that information. Holiday-based searches will happen, and if you plan ahead, you can make the most of them.
4. Focus on Gift Giving and Vacations with Email Marketing Strategies
Buying objects for people is incredibly difficult in this day and age. Gifting them an experience is powerful, unforgettable, and always applicable. A holiday themed email marketing strategy is an excellent way to prepare for the holiday season. Experience-based gifts also jibe with research on consumer behavior among Millennials. They tend to spend money on experiences rather than objects. A private jet set for a dream destination is the gift that absolutely anybody of any age would love, but it is perfect for Millennials and Gen Z.
5. Get Lifestyle Influencers to Turn Holiday Travel Plans into Content
There’s been an explosion of micro-influencers in the digital age. These are people with large profiles that sometimes reach millions of people online even if they are not household names. Working with an influencer can let him or her create videos and social media posts about a wonderful plan to take a private jet somewhere for the holidays. This is a powerful marketing technique. It taps right into “monkey see monkey do” psychology, and it is a great way to plant an idea in your target market’s mind.
6. Develop Jet Setting Packages Based Around Holiday Destinations
Holidays are the season of splurging. It’s a great time to offer special plans for subscriptions and membership packages. The easy part is designing the discount, but the important part is getting the word out there. You can use a full suite of marketing strategies to boost awareness of what you offer. This includes:
- Paid social media ads such as Twitter, Facebook, and Instagram
- Incorporating these holiday discounts into marketing videos like those mentioned above
- Offer your discount codes or deals through influencer profiles and email marketing. The use of these codes also gives you a watermark for your ROI on these strategies.
How to Get a Full Holiday Marketing Plan with Expert Guidance
You have more than enough on your plate if you are a private aviation entity ramping up to the holidays. Offland Media is a team of marketers, videographers, influencers, and aviators. We would be happy to help your team develop a holiday-themed strategy that includes all the best practices of marketing in the digital world. Contact Offland to learn more.