According to the Business Aviation Factbook, “Using business aviation is the sign of a well-managed company.” So, we are going to learn why well-managed companies seem to benefit from the use of business aviation.
Business aviation, also known to some as private aviation, contributes approximately $150 billion to the North American economy and employs over 1.2 million people. Because of its many benefits, this industry generates a large number of financial advantages for nearly every state in the country. So, why is it so profitable? Here are 3 of the top marketing trends that work as a profitable advantage for such companies.
1. In a survey for companies using private aircrafts, over 60 percent of responding participants use their aircraft to meet efficient scheduling needs and to reach remote locations.
The use of business aviation brings about a more productive collaboration.
Through the use of aviation, companies are able to quickly respond to business opportunities. The aviation industry alone provides companies the chance to conduct more business across the country and close deals that wouldn’t necessarily be done without the aid of aviation.
Approximately 3 percent of commercial airlines are either canceled or delayed. Professionals are able to travel on a schedule that a commercial airline does not provide and reach locations that aren’t typically offered. Business aviation offers the flexibility where flights can work around a passenger’s schedule, rather than the other way around. This allows businesses to quickly respond to any rapidly changing circumstances or emergencies that many businesses often have. It also provides the best solution for ease of quickly moving any equipment—most useful for humanitarian needs and aiding disaster relief efforts.
2. For commercial airlines, the average per-passenger profit margin is $4 or 1.8 percent. This includes full fare for first-class tickets.
The caveat here is that the aircraft has to have a 78.1 percent load factor, meaning it’s going to be a pretty crowded flight. For the airline, that’s good news, but for the passenger, not so much. Many passengers will pay a premium price for more legroom. Look at how much passengers are willing to spend for first-class accommodations. There simply aren’t enough commercial first-class seats to accommodate the needs of business professionals who travel on a frequent basis, which is why it is more efficient, and even more profitable to invest in private aviation services.
3. According to AV Buyer, two best-selling features in the aviation business are connectivity and privacy.
Business aviation serves 5,000 more airports than commercial airlines providing passengers with first-class accommodations and more. This type of elite service offers professionals an opportunity to travel to more places in the country from one destination to another in an efficient amount of time and providing them with the opportunity to get more work done in one day.
Just as you may have noticed some technological advancements in commercial airline flights, so it is with private aviation airlines. Private aviation flights provide passengers with the privacy to use the cabin as a workspace to meet, plan and work while staying connected with business matters on the ground—something that cannot be done through commercial airline traveling. You’ll have secure Internet connectivity and the freedom to talk shop without disrupting fellow passengers.
The Business Aviation Industry Needs Leadership
While these top 3 popular trends tend to fair more on the positive side of the aviation industry, the fact remains that it still needs help. While this industry is responsible for large numbers of employment, there is a missed opportunity to grow these numbers. Out of the top Fortune 500 and Corporate Citizens companies listed, 90 – 95 percent of these businesses are aviation users. Business aviation users continue to outperform businesses that don’t utilize aircraft service and this is where Offland Media can help.
About Offland Media
Offland Media can bring more online visibility to your business aviation company that will cater to the needs of meeting efficient flight schedules resulting in a higher passenger margin. Offland Media wants to create a stronger online presence for the aviation industry that will not only promote private aviation businesses, but also be a platform to promote concerning awareness issues such as pilot shortage, increasing operational costs, and more.
The aviation industry is broadening to provide unique service offerings like Wheels Up and JetSmarter. Competition in the business aviation industry is steadily increasing and it’s our job to make sure that passengers are not only choosing a service that looks cool, but one that is safe, secure, and convenient.
Board with Offland Media!
Whether you operate a business in private aviation or considering utilizing any of the industry’s services, Offland Media can steer you in the right direction and help you become a better-managed company. If you’re not currently utilizing business aviation services, these top 3 trends should certainly persuade you to consider how much more profitable it could be for your business. Contact Offland Media today.
