Social media marketing is a powerful opportunity for the aviation industry. Social media lets people…
- Organize themselves based on interests
- Engage with brands in a highly personal way
- Immerse themselves in the culture of a brand
What’s more, it’s the key to getting your brand in front of Millennials and Generation Z flyers, a key target demographic across the entire industry.
Here are some tips for getting the most out of your social media marketing efforts.
Immerse Consumers in the Private Aviation World with the Power of Video
Video remains the most immersive media form available. The digital age put video in everybody’s pocket, which is a revolutionary in ways no one could have predicted. Video immerses people the glamour of the private aviation lifestyle.
- It shows them great horizons of clouds outside the round window of a plane, while businessmen and women sip cocktails in leather seats inside.
- It shows the gleaming smooth shapes of the latest jets and the blinking control panels of the latest high-tech entertainment systems.
- It shows smiling service staffs bringing catered meals and drinks to passengers in-flight.
- It shows the luxury of the onboard showers and bedrooms that let flyers arrive at any destination refreshed.
Focus on the Details: Catering and Fun Facts are Perfect for Social Media
One of the most popular content items on Instagram is great meals. Is there room for a slideshow of the best catered in-flight dishes from your private aviation brand?
The answer is yes. One key to great content is being aware of the best way to navigate the waters of social media. Make your content “fun fact” style infotainment. Expert guidance can tell you which tags and topics work best, which influencers can spread your message the most effective, and how you can reach the people you want flying with you.
Use the Data and Targeting Tools Social Media Giants Offer
Find your audience through social media’s powerful look-alike audience creation tools, and targeting tools. The more you engage with people on social media, the better you will be able to identify new target audiences to whom you should promote your materials. This lets you spread your content far faster than it would on its own.
Build a Community and Audience Through Podcasts and Clips
Consumer surveys show that podcasts have an outsized impact on buying decisions among Millennials and Generation Z. Podcasts are an opportunity to create the right culture around your brand. Your hosts get to act as faces voices for your brand. They get to project the confidence, charm, and professionalism that have made pilots respected and admired for decades. What’s more, stories are the best way to communicate anything to people. Studies show people always remember information more accurately when it is in story form. Podcasts hosts can take advantage of this with their best private aviation stories. Podcasts also have the advantage of being hands-free and eyes-free, letting people consume them during chores, commutes, dishes, and any other “found time”, moments.
Create Useful Content for Potential Private Aviation Recruits
Social media isn’t just for finding new private aviation consumers. It helps you find new personnel as well. You can create informational posts, videos, and slideshows that answer common questions recruits may have.
Some are easy to guess an answer. If you need pilots, as many private aviation entities do, you can get a great deal of mileage out of content that answers questions such as:
- How long does it take to become a pilot?
- What are the requirements?
- Can airforce vets get aviation jobs?
- How does loan forgiveness for pilot school work?
- What are the perks of being a pilot
- …and so much more?
Boost Engagement by Going Live (But Don’t Overdo It)
No generation ever had the resources to broadcast a live video like today. Live videos are fun because they are so personable. There’s a little danger in going with an unscripted production, but that is what makes people watch. You also get to answer any questions your audience may have in real time, which can create some hilarious situations. Don’t expect big results or engagement for your first live video, but if you do regular updates, you could well see growing, compounding results over time.
Think Small: The Internet Loves to Spread a Quip
No interaction is truly one to one on social media, even if it feels that way. When you post something to a customer, everyone else who engages with you can see it. It can spread like wildfire, as some comments from brands with clever social media managers have done. Don’t be afraid to use your personality and sense of humor. It works very well in the social media space.
Contact Offland Media to Learn More About Private Aviation Marketing
Contact Offland Media to learn more about using modern digital marketing tools like social media to reach new audiences for your private aviation brand.