Times are changing in the business aviation industry in the way of marketing. While getting the word out about the benefits of business aviation and what kind of companies are at your service has been based on the old school way of networking, Internet marketing is an effective platform that can no longer be ignored. Many businesses have already tapped into it, but might not be using it to its full ability.
While it seems that private or business aviation kind of sells itself, competition is alive and kicking, not to mention many businesses might not realize that this service is even an option. Offland Media is dedicated to promoting the business aviation industry, recognizing any changes and adapt to them accordingly. That means doing our best to keep up with the volatile trends of the Internet.
The Internet is much like the stock market. There is no one way any of us can predict its outcome. In the case of chartering private flights, we want to help your company book as many as possible. The way to do this is to provide online visibility.
Why You Need Offland Media to Boost Charters
As aforementioned, the challenge with business aviation marketing today is that the general public isn’t aware of how many private aviation companies are out there. They know of the big commercial airlines like Southwest, American Airlines, Delta, etc. Thanks to marketing platforms like Kayak, some smaller charter airlines are able to get some recognition.
Offland Media wants to level the playing field and give small to medium-sized charter companies the opportunity to increase their bookings. The need for digital marketing in the business aviation sector is in high demand. The digital marketing professionals at Offland Media will develop a creative online strategy to help boost your online rankings to #1 on search engine results.
Importance of Establishing an Online Presence
Consumers are essentially looking for the best flight deal. In the world of eCommerce where more products are being sold online than ever, people are expecting to get everything this way. You may have heard someone say, “It’s cheaper online.” This is where most aviation businesses that aren’t marketing online are losing out. Thanks to the Internet and the new marketing strategies that Offland Media can provide, companies can sell their service alongside the more well-known aviation companies.
People looking for flights will either go online to book a flight rather than directly contact the company. The main marketing strategy is presenting your services online to look appealing enough to make the consumer choose your company instead of your competitors. Offland Media wants to diversify your marketing strategy by utilizing every relevant type of social media outlet to make your company more visible online.
Marketing Business Aviation through Social Media
Offland Media wants to build your aviation company’s online presence through a variety of online platforms including social media. Statistica predicts that 3.03 billion people will be active social media users by the year 2021 with the highest rate being in North America. Offland Media understands the business aviation industry because we were born into it. We respect and understand the traditional ways of operations and advertising, but also recognize the ever-increasing need for change. Offland Media and can serve as a mediator between your company and the average consumer to get a better understanding of the real value you uniquely bring. Creating and executing an online marketing strategy that puts your business in front of social media users can increase your business’ overall revenue.
People just need to be aware that your company exists. While servicing high-end clients is profitable, it’s worth noting that private aviation companies are missing out on an entirely different market—first-class commercial passengers. First class commercial airline passengers are willing to pay a premium price for more room and ease of boarding. This is exactly what business aviation companies offer. Knowing that there are private charter companies standing by to provide the same if not better service along with VIP treatment is what many travelers are looking for.
Digital Marketing: The New Type of Advertising for Business Aviation
Offland Media will be a bit more strategic when it comes to online advertising. A great deal of our marketing strategy has to do with wordplay. Researching and composing a list of industry-related keywords that potential prospects would use in a search engine to find the product is the key to increasing the chances of your aviation business being the one travelers choose to click on!
Why a Good Online Presence is Important for Online Marketing
Establishing a trusted online identity is the top priority. A good way to do this is by offering information that your potential customers can use. For private charter companies, produce content that is relevant to your product. It can be a regular blog post, but we can also help you develop and publish quality content such as:
- Demonstration videos and photos
- An ebook download that gives more information about your aviation company
- Testimonials and more!
With the right kind of strategy, Offland Media can get your brand noticed. Talk to an Offland Media consultant today for a free consultation.
