Like with every younger generation, most companies tend to target the teens and young adults with the strategy of catching their attention early enough to increase the chances of gaining a loyal customer. Companies like Coca-Cola, General Mills, and even Marvel Comics that produce products that appeal to the nostalgia of consumers have proven to be quite lucrative. Yet, what does this all mean for the business aviation industry? It actually means everything if you’re interested in remaining relevant and staying in business.
Recognizing What Works and Use it For Private Aviation
We bring up those nostalgic companies because it is important to recognize what has been successful in marketing and advertising industry and find a way to incorporate that kind of success into the private aviation business.
Keeping true to the way things have always been done kind of taps into that nostalgic idea of what the business aviation industry has been doing over the past few decades—keeping the industry tightly tucked away to preserve traditional operations and for the most part, it has worked. The problem is such a tight-knit camaraderie has reduced the pool of pilots and avionics technicians who will take over when the current generation of aviation employees retire. The business aviation needs more people!
A Closer Look at the Younger Demographics
Marketing Dive has reported that young teens and adults have approximately $44 billion in purchasing power. With pilots retiring and flying for commercial airlines, the need to start marketing to a younger demographic is ever present.
Traditionally, the private jet manufacturers would target the Baby Boomer population because they would typically have the resources to invest in this industry. It doesn’t seem like it would make much sense to target a younger generation who theoretically wouldn’t have the means to buy into to private charters, but that’s changing.
How Social Media Has to Help Make a Connection
Thanks to social media and today’s services that meet the immediate demand of millennials’ wants and needs, the business aviation industry is obliged to adjust to the way they have been conducting operations all of these years. Most of it may have been more of a reaction to commercial airlines providing high-speed internet connectivity. To meet the standards of private aviation, the industry has had no other choice but to follow suit or lose their existing clients to a competing aviation company.
Another change in the industry is due to more affordable charter flights that allow members to purchase flight miles with a jet card—a type of debit system that is far more affordable than outright purchasing a private jet.
What Private Jet Manufacturers Need to Do to Market Better
This industry needs to start taking the millennial generation more seriously and focus on a marketing plan that further caters to their needs because they are the next professionals. As the cycle of life will have it, they will soon be scowling at Generation Z (people born between 1995 and 2005), a demographic that is said to change marketing demographics as we know it because they are not so partial to gender and, according to research, makes them democratic decision-makers, a pool that is in contrast with the traditional population of the private aviation industry.
If the business aviation industry does not start furthering their efforts to reach out to the millennial generation, we will soon find ourselves two generations behind in connecting with any type of demographics for the years to come.
Offland Media Taking the Charge to Further Efforts!
Offland Media is a resource company that believes we can bridge the marketing gap while still holding fast to traditional methods and approaches needed to keep the private industry operating and thriving. Our company is re-shaping the way the private aviation industry communicates. We aim to reach a younger demographic by implementing compelling visual content that appeals to today’s younger generation who prefers to stay connected and is more susceptible to online consumption. Social media is a major tool we use to target the younger generation, as it is the key influencer to the younger demographics.
A Closer Look at the Millennial Generation
Millennials are said to be out-numbering the Baby Boomers and they are now entering the workforce! This generation is widely attached to social media and pop culture, and a bit savvier since computer-related skills are second nature to them and is something they exercise on their leisure time. Even building a website and producing videos is almost standard knowledge for this generation.
Millennials are more likely to do most of their shopping online. In order for the private aviation business to continue, it is imperative that untraditional, yet conservative marketing strategies are executed to reach the professional millennial. You can say this generation has been young entrepreneurs at the moment they got their first smartphone! To put your private charter business in front of professional millennials, you have to be just as savvy and speak their language.
Offland Media believes that we have the experience, the insight and drive to propel this industry forward. If you are interested in learning what you can do to help make the private aviation sector thrive, let’s talk! Call 1-800-604-5193 today or fill out our contact form.