The sky is no longer the limit when it comes to the private jet industry in 2018. Those in the know are predicting great things for the industry, in both the short term and the long term. New innovations and increasingly complex technologies are helping to bring down the cost to the consumer of both private and business air travel, and private jet hire is no longer the ‘niche’ sector it used to be.
Private air travel has become extremely attractive over the last four or five years. It’s a much safer mode of travel (there were no deaths at all from aviation accidents in 2017) than rail or road and is largely free of congestion and delays. Travel times are much swifter too, and with recent innovations, the ‘carbon footprint’ issue associated with air travel is being significantly reduced.
Here’s a look at four sections of the population that could be considered to be the industry jet-setters of tomorrow as it relates to the private jet industry.
Late last year the CEO of Embraer Executive Jets said: “business aviation needs to address the growth of Millennials’ impact on the market”. He also coined the phrase “business aviation as a service.”
Millennials have been forced into the mindset of paying for services, rather than buying products. Fewer and fewer millennials are opting for property ownership, for example, and feel there is nothing wrong with renting.
This means that millennials are much less likely to own any means of transportation other than, perhaps, a bicycle. They still need to get from Place A to Place B though, which is why the private and business aviation industry needs to promote their services towards them, stressing the important factors including – and in particular – the decreasing environmental impact.
Gen Z-ers are perhaps the most difficult generational group for the business aviation sector to reach out to. Members of Gen Z (generally, people born between 1995 and 2012) are so different in attitude to, say, Baby Boomers, that they could be viewed as an entirely different species.
Obviously, members of Gen Z are no older than their mid-twenties, so are unlikely – currently – to have the sort of incomes needed to be able to afford private jet hire, but that will not always be the case. For them, business aviation and private jet hire need to be established as ‘a norm’ so when they do have the kind of income necessary to make inquiries, they are already aware of their private jet options.
Also, as you hardly ever see a Gen Z-er without their smartphone, the industry needs to reach out to them via the channels they understand, with social media interaction at the forefront.
There are so many media channels these days we are literally bombarded with interest stories and news, 24/7. Gone are the days when it was just TV, the movies, newspapers, and magazines. Now we can get in touch with every single thing going on in the world via our mobile devices and a quick flick of a finger.
This means that there are far more ‘stars’ in our lives than at any time previously, and these ‘stars’ influence our lifestyles, as we look up to whom we admire, and they influence us accordingly.
Commonly, these ‘lifestyle influencers’ exist on social media more than anywhere else, which is the perfect medium for a quick snapshot of what they are up to. Any of these influencers seen using business aviation is definitely something for the industry to promote, especially as the public no longer sees such people as unreachable – they’re just me or you with a bit more talent, luck, and money!
We’re slowing moving away from the concept of employment and a job for life and into one of the gig economy. More and more people – especially Millennials and Gen Z-ers – are working for themselves. They eschew traditional working spaces and practices, instead preferring to take their laptop and work wherever they choose – or need – to be.
Entrepreneurs are typically people who come up with an idea then work hard to bring it to reality. Many fail, but unlimited success is also at their fingertips – Instagram was created by two such entrepreneurs in 2010 and was sold to Facebook in 2012 for $1 billion.
To appeal to such people the business aviation industry needs to stress the convenience of private jet travel, as well as providing an effective workplace environment (including onboard high-speed internet) while traveling. For any mobile entrepreneur life without the internet, even if it is just for a few minutes, is simply unthinkable.
If you want to know more about any aspect of the business aviation or private jet hire industry, or you are seeking a company to improve your prospects as a private jet hire or related company, then contact us here at Offland Media. Call 1-800-604-5193 or use our online contact form.