Private jet charter customers don’t look like they used to.
Older generations are retiring, while Millennials and Generation Z consumers are entering the market.
Who are private jet customers?
- Entrepreneurs who need to be able to work on the go all the time
- Millennial consumers who tend to prioritize experiences over brands
- People who may not have realized how readily available private aviation is to them
- Business people who find themselves flying more than a certain number of hours per year
Reaching these audiences means using a variety of digital marketing tactics.
- Videos designed to thrive online
- Content marketing and SEO
- Outreach marketing
- Paid advertising
- …and more.
Let’s explore the audience and corresponding marketing strategies in greater depth.
Social Media Influencer Marketing: How to Give Millennials Permission to Fly Private
Seeing a familiar face helps give Millennials and flyers“permission” to fly private, a luxury they may have incorrectly felt was not available to them. Social media influencers often have daily access to a large swath of Millennial and Generation Z consumers. Many host regular live streams and are a part of the morning or evening routine of many of their followers.
How Social Media Influencers Solve the “Awareness” Problem for Potential Private Flyers
Awareness is a key factor in getting more consumers to fly private. Many people may not even know they have the means to fly private.These influencers are extremely valuable to any brand that has a significant“lifestyle” component. Private aviation is almost entirely oriented around the lifestyle it offers consumers. Social media influencers can be invaluable simply by posting a video of themselves flying private. This puts your brand directly in the minds of the people who follow this influencer. The influencer can even deliver information about how accessible private aviation really is.Often a shout out or placement deal of this kind can help spread brand recognition and culture like wildfire.
Video: The Medium Private Jet Customers Love
The digital world lets you target your potential consumers with marketing videos in ways you never could with traditional video advertising and promotions. It’s more portable, personal, and speedy to produce and publish than at any other time in history. All your potential customers love to consume video to help ignite their imagination about their private flying future.
Video is powerful for luxury brands. It remains one of the most immersive ways to communicate with the public. It shows you everything you need to know about the experience of flying private.
Video can begin with short, easy, humane security process.The plane waits for its passengers, not the other way around in the world of private aviation. You can see the beautiful jets themselves, with their precision, aerodynamic engineering. You can see the leather-upholstered interiors, the marble tiles in the restrooms, and the wide, comfortable aisles.Show how much legroom the private flyer has, and how fresh and delicious the catered service is. Current videos and clips can be dispensed through any of the popular digital platforms where Millennials and Generation Z consumers live.
Podcasting: How to Reach Potential Private Flyers with Infotainment
Podcasts are an incredible opportunity for any brand. They bring all the positives of talk show hosting, along with some new pros in the digital age.
Podcasts aren’t bound by limitations of bandwidth and broadcast time. People can listen to them live, or anytime they want. You can reach people while they run, drive, do yard work, work out, or engage in any activity that needs their hands and eyes.
Studies show that younger consumers and the newest entrants to the market tend to be influenced by podcast personalities when it comes to deciding what they are going to buy, or what type of lifestyle they are going to try to build.
Onsite Optimization: A Must-Have Marketing Strategy for Reaching New Customers
Onsite optimization is a must-have marketing strategy for reaching new business aviation customers. All consumers have a shortened attention span in the digital age. The key to keeping people on your website lies in simple, intuitive, actionable layouts and other optimization tactics.
Content Marketing and SEO: Key Components of SEO
Optimization isn’t just about making sure your website looks good to people. You have to make sure it looks good to search engines so that it will rank higher. The higher it ranks in search giants like Google, the more business you will get. Search Engine Optimization includes everything from double-checking codes to adding a full content marketing plan to your website.
Content marketing is authoritative, informative, engaging content about your industry. It’s a long-term investment in the success of your website. The more you become a resource for people who want your business, the more flyers you get.
Contact Offland Media to learn more about implementing these strategies on your website.