If you’re in the business aviation industry and having a hard time selling your services, chances are your online presence isn’t strong enough.
While word-of-mouth is a tried and true way of gaining business, that will eventually cap off as it’s considered insider information and therefore, will only be advertised to a select few. In this day and age where the amount of “likes” you get online can determine how successful your business aviation business will be, establishing an online presence supported with a diligent marketing strategy is the only way to boost your business.
Business Aviation: What it Was and What it Will Be
The problem that the business aviation industry has as a whole is accepting the new generation and all of the technological gadgets and software that come with it. We were barely able to skirt by Generation X and still remain afloat, but it is becoming painfully obvious that executing that sort of indifference was a mistake. Today, the business aviation industry has a huge generational gap that’s caused a shortage in personnel to keep the private aviation business up and running. Offland Media aims to close this gap by incorporating business aviation video into content marketing.
Video Content Marketing: Looking at the Numbers
In 2017, it was reported that 63 percent of businesses was using video as a marketing tool. In 2018, there are a reported 81 percent of businesses that use video in their online content. The businesses that aren’t are planning to, so it’s safe to assume that this percentage number will increase.
The numbers don’t lie. Hubspot reported that 15 percent of online users watch approximately 3 hours of video on a daily basis. Video is a resourceful tool for our marketers as well. In fact, 97 percent of marketers claim that video serves as a great research tool that helps them get a better understanding of the product and services that they are trying to advertise. Furthermore, 81 percent of people who have bought a product online have been influenced to make that purchase by video. These numbers only prove how strong of an influence business aviation video partnered with content marketing can be.
How Business Aviation Benefits from Video Content Marketing
Business aviation is a majestic industry that only video can capture. Incorporating aerial views and giving potential customers a perspective of what they’re missing out on can go a long way. Even posting a one minute video has the power to influence. Think about the Super bowl commercials. Most of them run from 30-60 seconds—sometimes even less. That is plenty of time to create a memorable narrative that is paired with your brand that viewers will remember for days to come. Because of the short attention span of some online viewers, video really shouldn’t exceed 60 seconds. Instagram videos only last 15 seconds and is reportedly the top 6 of popular social networks according to Statistica.
Marrying business aviation video with content marketing is just a smart strategy. With just 15 seconds, you have the power create a compelling narrative that can persuade thousands—even millions of online users to inquire about your brand and even start using it. At the very least, video helps you to create brand awareness—oftentimes the first step into establishing trust.
Offland Media produces the highest quality of video production and photography that will provide your business aviation company with bright and vivid imagery that will catch the attention of online users coercing them to stop scrolling and engage. To capture the attention online users—in particular millennials, you have to create a brand that they identify with. A video narrative is the best way to do this and Offland Media is the premier digital media company that can best provide you with the creativity and tools to execute a good marketing strategy with optimal results.
If you’re ready to take your business aviation marketing content to the next level of excellence, contact an Offland Media Consultant and let’s talk about how we can create the perfect video narrative to boost your brand’s online visibility. Call 1-800-604-5193 today.