Luxury jet charter services can improve the ROI of their advertising strategies with the following tips. Here is a quick overview followed by a detailed explanation of each one: Use high reach low CPA channels Focus on video marketing materials Build a digital brand around your service Take advantage of digital analytics and data tools…
A new year of operations brings opportunities and surprises to the private aviation industry. On top of growing market growth, 2018 showed evidence of some new trends in the business. With market growth still on the rise, 2019 is set to be an eventful year for the private jet industry. The private jet market is…
The best methods for lead generation for private jet charters are evolving. Much of this evolution is driven by changes in the demographics of private flyers. Brokers act as go-betweens for flyers and jetting entities. Being an effective broker means knowing how to approach today’s flyers. This is the only way brokers can: Generate new…
The Praetor 500 and 600 jets are remarkable evolutions when compared to Embraer’s older models. Let’s explore: The new updates that make the new models special The distinct creative vision and design that went into this new jet The capabilities of this model The response flyers have had to the experience of this jet …
The private aviation field needs a robust B2B strategy because many clients will come from other businesses. We’ll explore… What a B2B aviation client tends to look like The best techniques used in B2B marketing How B2C tactics can be mined for B2B opportunities …and more. Let’s take a look at some of the most…
Knowing the production costs of promotional videos can help aviation brands perform better investment-to-reward calculations. We’re entering a golden age of video. Data on marketing tactics shows that video is one of the most effective means of attracting attention and provoking action from potential consumers. The digital age has freed video of the “prime…
Video marketing benefits private jet companies because it immerses people in the glamour and luxury of the experience. Video is always an effective marketing tactic. It has a greater reach than it ever did before thanks to the digital world. It’s also far more accessible to produce. Let’s explore some of the marketing…
Jet charter companies need a full battery of digital marketing strategies to generate leads. Lead generation for jet charter companies is being held back by several large-scale challenges. These include, but are not limited to: Knowing how to mine Generation Z and the Millennials for new flyers Mastering the best lead generation…
Knowing the types of companies that use private jet services can help you find more consumers. Once you know what attracts these companies to private air travel, you will get a better sense of how to market yourself to future consumers, and where to reach them. Here’s what brings businesses to private skies:…
Private jet charter customers don’t look like they used to. Older generations are retiring, while Millennials and Generation Z consumers are entering the market. Who are private jet customers? Entrepreneurs who need to be able to work on the go all the time Millennial consumers who tend to prioritize experiences over brands…
Video is one of the best marketing tools the aviation industry has at its disposal, but so far it remains under-utilized. Video can combat many industry-wide problems with: Bringing knew pilots into the work force Retaining current aviation personnel Attracting Millennial and Generation Z flyers to private travel Adopting the best digital marketing…
Fractional jet share and private jet membership costs both vary by program and provider. Each setup offers flyers different benefits, drawbacks, and costs. As you may have guessed, some of these relate to: Flight times Level of control over your experience Degree of reliability Maintenance Legal fees including ownership and liability documentation …
Growing your business aviation brand online is an investment in your company’s future. There has never been a louder, more competitive space for brands than the online world. There has also rarely been a bigger opportunity to connect with your consumers. The world of online marketing requires a multi-faceted strategy. You have to…
Catering to members of the Millennial Generation has been a challenge not only for marketing agencies but also for companies operating in niche sectors such as business jet charter providers. However, this generation, along with Generation Y, will soon represent the market segment with the most buying power, and therefore, the source of the…
Social media marketing is a powerful opportunity for the aviation industry. Social media lets people… Organize themselves based on interests Engage with brands in a highly personal way Immerse themselves in the culture of a brand What’s more, it’s the key to getting your brand in front of Millennials and Generation Z flyers,…
A new year means new opportunities, and new challenges. With 2019 arriving, its time to for the private aviation industry to take stock of the changes that have occurred in the past year, and get ready for the new year ahead. They say the best planning starts with the right information, and that means…
Your marketing efforts will only take flight if you use modern strategies to reach current audiences. The aviation industry isn’t yet using the best methods to reach potential Millennial and Generation Z flyers. These groups are on the brink of representing the generation with the most buying power in the market today. This…
You need to get your private jet services flying high with new customers, but that can be challenging in today’s market. Marketing your private jet service used to be as simple as placing some brochures with upscale hotels and business center, and developing a great reputation for timely service and quality customer care. Those…
The aviation industry is facing critical challenges in its marketing efforts. These include, but are not limited to; Generational barriers Reaching clients on their preferred platforms Presenting the value of service to flyers who think private aviation is out of their price range Let’s explore ways to address each of these challenges.…
When you’re running a private jet subscription, ensuring profitability comes from outcompeting other brands in terms of flyer experience. You don’t want a race to the bottom on prices; that’s a game you can’t win, nor is it one a luxury industry ought to try to play. Instead, you should look to some…
Yes, chartering a plane can lower travel expenses, despite what many flyers may assume. Most people don’t realize there are a number of advantages to flying private for business or pleasure simply due to a lack of information. A significant number of people would choose to fly private if they realized the ways in…
A fast-paced industry like private aviation can reap incredible rewards from putting its marketing efforts on auto-pilot. Private aviation is such a distinct industry that requires custom marketing solutions that a generalized agency may not be prepared to offer. Automated efforts should focus on constant, big-picture challenges facing the industry. These include:…
The Brazilian aerospace conglomerate Embraer just unveiled two private jets that offer remarkable improvements in range and style over their previous models, reports BI. These jets, named the Praetor 500 and Praetor 600, are Embraer’s latest offerings in the mid-size and super mid-size private jet market. “The Praetor 500 and Praetor 600 are the…
Video is the future of marketing for the private aviation industry. This industry is perfect for cinematic shots of gleaming streamlined jets, vistas of far-flung locations, and quick infotainment guides on how long it takes to become a pilot or the perks of being an attendant. Let’s explore some of the best video…
Digital branding will make the difference between private aviation brands that transition gracefully into the 21st century, and those that fall by the wayside. There’s a generational gap in consumer behavior surrounding luxury brands at the moment. Millennials Generation Z doesn’t buy based on brand loyalty, and no private aviation brand has mastered an…
Reaching new prospects can be challenging for corporate aviation entities that are trying to generate new leads. The obstacles to reaching new prospects include: A generational gap in private flying habits A lag in adopting the best lead-gen methods of the digital era Lack of understanding of evolving consumer priorities (energy efficiency, environmental…
Video is one of the most powerful growth-driving mediums available to the private aviation industry. Private aviation is rich with highly visual selling points. From nimble private jets soaring through golden clouds to glamorous interiors, private aviation has ample subject matter that is ready-made for video. Video offers potential solutions to several big-picture…
Advertising to younger demographics means using new tools. You’re not buying media space in magazines, newspapers, or any of the traditional spaces where people advertise. Private jet membership programs are working hard to bring Millennial and Generation Z flyers on board. This is going to mean: Getting private jet membership options…
The private aviation industry is faced with a pilot shortage that is straining operations. This shortage is largely marked by generational differences. Older pilots are aging out of the industry without adequate replacement from the Millennial and Generation Z demographics. Why is that? Numerous studies and insider publications admit that a career…
There has been a recent upturn in the number of low-cost private aviation companies offering their services to larger sections of consumers. This has had a two-fold diminishing effect on profit margins – customers have more choice so they can go elsewhere, and other elements of the industry (such as commissioning agents) have greater…
Digital technology is one of the most important growth tools available to the private jet industry. Many industries are lagging when it comes to adopting digital technology, but private aviation struggles with this reality even more than most. Many of the big-picture, industry-wide challenges facing the industry are generational. That’s why digital tech…
Business aviation was once thought of as an expensive luxury. Only the richest business people could afford to fly by private jet, while others crammed into commercial seats. Now, thanks to countless new technologies, business aviation is becoming more affordable. New technologies are changing the industry in other ways too. In fact, so…
The business aviation sector is a little behind the times when it comes to social media. Perhaps these business owners think that their potential customers have little-to-no interest in the likes of Facebook, Twitter, Snapchat and Instagram? Perhaps they find the effort needed to connect with potential customers via social media a bit intimidating? Perhaps…
There has been quite a bit of media coverage about how the private jet industry is growing, and now there are actually fact and figures to prove it. In a recent report submitted to the industry by Aviation International News, several statistics collated for 2017 in comparison to 2016 show a significant increase in most…
Holidays are the perfect time to attract jet-setters to your private aviation business. Why? Because the holidays tend to be when many people: Fly home to visit family Travel as families Gift vacations to each other And splurge on life’s pleasures Let’s explore top strategies to attract private jet-setters for holiday travels. 1.…
The private aviation industry is at a crossroads with its workforce. There are numerous challenges and opportunities in this space. Most of these challenges and opportunities hinge on the evolving demographics of the industry’s workforce. Somehow, the industry has yet to connect with potential workforce members in Generation Z and the Millennials. This…
Private aviation entities are working to retain personnel, and attract new talent. Both the commercial and private aviation industries are faced with generational challenges when it comes to personnel retention. Older pilots are retiring faster than pilots from Generation Z and the Millennials can replace them. To prevent private aviation personnel from quitting,…
Private aviation is no longer a niche industry. As the costs associated with air travel decrease, more and more private aviation companies are finding ways to offer personal and business air travel to more people. It could be said that marketing for private aviation is still in its infancy. In previous years, the…
Private aviation marketing works best when you use a full suite of modern tools and techniques. The marketing tips we will offer should be prefaced with the following points: Internal marketing strategies matter just as much as external approaches for the private aviation industry The best strategies are based on working with the…
Business aviation is the perfect fit for digital marketing strategies. The majority of travel bookings are now made online for a start, and interactive planners and planning apps can link directly into a traveler’s most-liked sites to streamline the entire travel process. Because of this internet based connectivity the metrics associated with digital marketing are…
Millennials don’t shop the way previous generations do, not even when it comes to private aviation. This article will have two parts. The first will focus on the priorities of Millennials. These are, in brief: Environmentally-friendly aircraft Ride-sharing and other flexible, innovative travel structures A focus on experiences over traditional consumer goods …
Every year, the private aviation industry outdoes itself in terms of jet design. We classify jet design on multiple levels of analysis. These are: Precision engineering that delivers the best speeds, distances, and stability available The amenities and features that business people discover useful when they settle into the flight Highest quality…
Many private aviation brands need to reinvent their business strategy for the digital age. The industry faces two big-picture problems: Internal personnel retention Bringing in Millennial/Gen Z. consumers There has yet to be a private aviation brand that has found the best approach to marketing themselves to Millennials and Generation Z. Generations…
The sky is no longer the limit when it comes to the private jet industry in 2018. Those in the know are predicting great things for the industry, in both the short term and the long term. New innovations and increasingly complex technologies are helping to bring down the cost to the consumer of both…
Private aviation is faced with industry-wide lag when it comes to using the best marketing tactics. Here are the battles private aviation marketing needs to win: Personnel retention. The aviation industry is faced with retention problems with staff ranging from pilots to ground crews. Shifting demographics. Millennial and Generation Z consumers are not…
The best private jet charters get their leads through sophisticated digital marketing tools. Lead generation is one of the many practices that has been transformed by the digital age. Analytics tools and large volumes of data can identify patterns in buyer tastes and behavior like never before. These tools can be used to target market…
Show of hands, who despises airports? They’re noisy, cramped, annoying and full of people in a hurry or in a bad mood or both. You have to spend too much time at one when taking a flight, strip down virtually to your underclothes to get through security and then the commercial airplanes themselves are…
The private aviation industry is elevating corporate travel to the next level. Streamlined travel destinations, privacy, and access to the internet are key must-haves for traveling professionals of today. More businesses understand the importance of 24-hour connectivity and it is considered a necessity rather than perk. The number of online users for e-commerce alone reflects…
If you’re interested in marketing your jet charter company, then Offland Media is providing a quick, go-to checklist of the main steps that you need to follow in order to launch a successful marketing campaign. You can read hundreds of guides that will walk you through the process—and we have even contributed a few articles,…
Private jet companies need a comprehensive digital strategy to appeal to the market of jet-setting millennials. This means building out your digital presence with video production, SEO, content, email, and outreach marketing, paid advertising and more. You can become the jet charter company of choice for millennials if you’re prepared with gripping product videos, influencer…
The Caribbean is a place of sunshine and dreams. It’s a paradise-like destination for vacationers all over the world. The Caribbean is made up of numerous tiny islands, each one with a unique character and on-shore attractions. Barbados, Guadeloupe, Dominica, Martinique, Antigua & Barbuda – each shore offers new excursions and experiences.…
We are well over halfway into 2018 now, and the aviation industry has really pushed the boat…or rather, the airplane…out when it comes to luxurious and affordable new private jets. Here is a quick review of what we believe are the top private jets new to the industry in 2018. Our criterion for selecting these…
If you haven’t taken control of your brand’s online and image, then you’re going to need some serious luck competing in your industry. It’s all about doubling down on where all the attention is today. That means the internet and more specifically, social media. It is imperative that you have a strong digital presence that…
Millennials can afford to do anything they put their minds to, including chartering a private jet. This generation has the most influential buying power to date. They essentially control what consumers are offering. Much of this has to do with the power they wield with social media. Assuming a certain demographic doesn’t have the resources…
The service of air transportation is expected to double by the year 2036. Currently, the International Air Transport Association states that there are 4 billion air travelers. The Federal Aviation Administration reports that there is an estimated 609,306 pilots who are active and certified. This number should and needs to be higher. As the demand…
Living in the state of Florida has many advantages in terms of vacationing, like being near the Bahamas islands. This coveted vacation spot has over 700 islands in the Atlantic Ocean southeast of the Florida state. While cruising by boat is one of the top luxurious means of transportation, chartering a private flight is also…
The millennial generation is one of the most important audiences to reach with any type of product or service you’re trying to sell. Self Employed.com stated that approximately 93 percent of this generation claims to be heavy internet users. However, a recent Pew Research Center study found that much of this internet usage could be…
When you fly private charter flights, you gain the advantage of accessing over 5,000 private airports in addition to the major ones. This option alone is a game changer. Private charter flights allow you to avoid all of the security lines and luggage check-ins reducing the travel time altogether. They are also more affordable than…
Private jet charters offers you a more streamlined way to travel from California to Las Vegas and be more productive in your business endeavors. The private jet route from Los Angeles to Las Vegas is reported to be one of the most popular round-trip flights in the United States. It’s no wonder that business aviation…
If you’re in the business aviation industry and having a hard time selling your services, chances are your online presence isn’t strong enough. While word-of-mouth is a tried and true way of gaining business, that will eventually cap off as it’s considered insider information and therefore, will only be advertised to a select few.…
There is what perceives to be a critical misunderstanding about the private aviation industry in terms of what’s needed to keep it growing and thriving. While there is definitely a pilot shortage, there is also a shortage in other jobs in this industry—in particular mechanics and engineers. There is an unfortunate perception of what kinds…
When you think of chartering a private jet, you might think that the expense is far more than your budget allows—and you’d be wrong. The assumption that chartering private jets is only for a select group of people is becoming more of myth now that the business aviation industry is slowly but surely coming into…
With today’s digital internet marketing, the standard way to get leads for your private jet charter business is to optimize your website so that visitors can complete an online form. That’s actually one step toward generating leads. This method is assuming that you’re getting a high amount of traffic to your website, but if you…
The future of private aviation, in general, is in the hands of millennials. Whether we’re looking at who’s going take the reigns in operations or whose going to continue to buy into the services so that there is an operation to run all lies in the hands of millennials. The challenge with this generation is…
When it comes to jet membership marketing, many business owners might think that it’s going to take a special kind of content strategy because of the type of services offered. It’s indeed a premium select-service that only high-grossing companies and professional individuals would appeal to. According to CNBC, you’d have to gross at least $1.5…
When you think of pursuing a career in the business aviation industry, the more popular professions come to mind like pilot, technician, stewardess, air traffic controller, operations manager, etc. There is a long list of job opportunities in the business aviation sector waiting for young professionals to apply. The first place to look is at…
While millennials may get a bad wrap for being a self-entitled generation, the truth is they spend approximately $2 trillion on an annual basis. This dollar amount is steadily increasing. So, how much of this $2 trillion is going toward the private jet services? The answer is not enough. There is so much more that…
It’s not every day that people are in the market for buying jets. Or is it? The annual growth for global air traffic has decreased significantly since 2005 by 1.9 percent. In 2017, the demand was at its highest but has dropped. However, the year isn’t over yet. These numbers prove the drop in numbers…
If you are part of the exclusive group of professionals who have a private jet membership or own a jet card, then you need to know about the advantages of downloading a mobile app—that’s if you don’t have one already! Pretty much any private charter app will provide you with the same conveniences, just in…
Aside from cool concert effects and entertaining cats, we’re not quite sure why anyone needs a laser pointer, but they exist and are available to consumers at the click of a button. Like the Fidget Spinners, maybe laser pointers are just a cool toy to have. What’s not cool is how some misuse these laser pointers…
Private jet clubs have become the preferred choice for today’s young elite professionals. High-profile events like Art Basel, boat and motorcycle shows, Met Gala, award shows, and even technology industry events are can’t-miss opportunities for professional millennials to network, socialize and make some profitable business deals. Most of these events are occurring across the country…
More airline travelers are beginning to prefer flying privately. It’s reported that the experience with airline travel has become less accommodating these days. A recent study was conducted among business travelers to compare how often they fly now compared to a decade ago. The results were surprising. In the study, 120 were interviewed. Of the…
It’s been said that the business aviation industry is falling behind when it comes to implementing new ways to market the business. With today’s technological advancements skyrocketing to new levels of innovation, it is clear that the business aviation industry is missing out on great opportunities. The end result of digital marketing is to not…
Like with every younger generation, most companies tend to target the teens and young adults with the strategy of catching their attention early enough to increase the chances of gaining a loyal customer. Companies like Coca-Cola, General Mills, and even Marvel Comics that produce products that appeal to the nostalgia of consumers have proven to…
While the Pilatus PC-12 became one of the most popular business aircrafts, it only had one engine and the demand for something faster became a priority that Pilatus Aircraft could no longer ignore. Travelers wanted something faster so they began designs on the Pilatus PC-24, a business jet that could hold two engines and increase…
Private jet aviation services are all about meeting flight passengers’ unique needs. This means executing a consultation plan that analyzes the travel situation and taking every person’s needs and interests into consideration. With some private jet packages, in-flight services might already be included. Truthfully, the overall flight expense will be cheaper without it. However, if…
Everybody is looking for ways to charter private jets as great rates. Flying privately will definitely cost you, but the benefits far outweigh the expense, which makes it an investment. Even at the premium cost of private charter rates, there are still some resourceful ways to reduce your company’s traveling expense. Offland Media is a…
The overall utilization of aircraft has been trending upwards on a year-to-year basis, but honestly, the business aviation industry should be further along than it actually is. Part of the reason for the upward trend is due to more affordable pricing for professionals who don’t necessarily have to own a plane to take advantage of…
It wasn’t that long ago when onboard connectivity wasn’t even an option. Now, commercial airlines turned into a luxury and the business aviation industry eventually had to follow suit. The connection wasn’t the best, but it was there. As technological advances continued to improve connectivity options for commercial passengers, the subpar onboard connectivity that private…
Marketing a service just to one generation tends to be the best strategy in retaining a customer base. On the other hand, it can get old pretty quick. Focusing on one audience is a miss opportunity for another. This is something that the business aviation industry has been doing for some time and for the…
1. Bill Gates Priced at approximately $40 million, Microsoft Chairman and Co-Founder Bill Gates’ Bombardier BD-700 Global Express can travel up to 9,300 km, which is the speed of sound. The Rockwell Collins Pro Line Fusion makes for precise navigation and efficient travel time. Quoted as calling the jet his “guilty pleasure” on a Reddit…
While the upfront expense of a private jet membership surpasses first-class and business flights, there is still an impressive list of benefits that come with a private jet membership. It is especially beneficial for travelers who fly over 50 hours a year. If you or your company is booking an excessive amount of flight time,…
There’s always a busy season! Just because it’s a private jet charter doesn’t make the entire industry exclusive. There are millions of travelers who choose to fly privately. Research by JetSmarter reported a 110 percent increase in its membership and is expecting another 100 percent surge. So while flying privately definitely has its perks,…
Times are changing in the business aviation industry in the way of marketing. While getting the word out about the benefits of business aviation and what kind of companies are at your service has been based on the old school way of networking, Internet marketing is an effective platform that can no longer be ignored.…
Getting the information you need is easier to access thanks to the ever-increasing advancements of digital technology. Many private jet charter companies may already understand the importance of promoting their business online and are investing the time and money into digital marketing, yet still coming up short on the results they want to achieve. …
The business industry aviation is just as essential to our economy like paved roads and the trucking business. It’s how we’re able to transport not only people, but also goods and services from one part of our country to another. The aviation business as a whole became the top source of transportation, far surpassing the…
If you think that there’s a job shortage, then you might not be looking in the right industry. The need for jobs in the business aviation industry is steadily increasing. Many job seekers might not have considered pursuing a career in the aviation industry thinking that only military personnel inherits these jobs. While commercial airlines…
According to the Business Aviation Factbook, “Using business aviation is the sign of a well-managed company.” So, we are going to learn why well-managed companies seem to benefit from the use of business aviation. Business aviation, also known to some as private aviation, contributes approximately $150 billion to the North American economy and employs over 1.2…
The business aviation industry is becoming more popular for a variety of reasons. For starters, it plays a vital role for individuals and a collective of business organizations to commute across the United States in a manner that is much more convenient and cost-efficient. For these two reasons alone, the demand for more business aviation…
Investing in a private jet isn’t cheap, but if your business or corporation is spending a significant amount of money on business travel, chances are it may be more cost efficient to lo ok into chartering business aviation flights. Flying privately allows professionals to conduct business in a secure area while in transit, staying connected…
Many people in the business aviation industry might already be aware of the 21st Century Aviation Innovation, Reform, and Re-authorization Act, a bill that is trying to get passed through Congress to privatize control of the United States national airspace system. Bill Shuster, the House Transportation and Infrastructure Committee Chairman believes that the United States (U.S.)…
While word-of-mouth advertising is a tried and true way to gain more business, the internet has changed the advertising game, leveling the marketing of private jet charter businesses. Since nearly 75 percent of airline tickets are purchased online, it stands to reason that a great deal of private charter companies is also getting booked online.…
