You need to get your private jet services flying high with new customers, but that can be challenging in today’s market.
Marketing your private jet service used to be as simple as placing some brochures with upscale hotels and business center, and developing a great reputation for timely service and quality customer care. Those aren’t the best methods for getting Gen-Y, Gen-Z, Gen-Next, and Millennial Generation to fly private, an effort which is central to the industry’s future. New generations of consumers may not yet understand the practicality, convenience, and comfort associated with private jet travel.
The Key Steps to Marketing Your Private Jet Services
You need to utilize a marketing campaign that reaches your targeted generation on the platforms of their choice. Your strategy needs to include what angle you’ll take with your content, and figuring out where you will publish it. After that, you need to know how to evaluate your data set, and
Let’s explore a step-by-step plan that explains how to do that.
Research and strategize
Begin your aviation marketing plan with research and strategizing. Research the motivations that drive your target consumers. There have been numerous consumer behavior surveys that have investigated younger generations, particularly Millennials, to figure out how they make their buying decisions.
Millennials don’t tend to exhibit brand loyalty the way earlier generations of consumers did. That means any aviation brand has an opportunity to snag a significant portion of this market segment. It also means you need to plan retention efforts into your strategy, because they are willing to jump ship if someone comes along with a better approach.
After market research, you should develop a strategy that details:
- The medium you will use
- A breakdown on the psycho-demographics of your target consumers
- How you will find and reach your audience (influencers, social channels)
- A funnel to transform your audience into flyers
- Retention efforts for both consumers and internal staff
The Ideal Medium for Your Aviation Marketing Efforts
Once you’ve developed the broad outline of your strategy, you need a targeting plan. This will be the basis of your working calendar, and goals chart. You can use the following tools to create media, and target potential private aviation consumers.
- Video Production and Static Image Marketing
- Social Media Marketing & Engagement
- Social media influencers
- Content Marketing & SEO
- Native Advertising & Sponsored News Placements
- Outreach Channel Marketing & Email Marketing
- Paid Advertising Online
- Traditional Paid Advertising & Media Buy Programs
Each of the integrate with the amazing targeting power of social media channels. Every effort you publish generates data and results you can use to inform your next approach.
Executing Your Content Creation and Publication
Execution is about consistency, and staying nimble. Once creative concepts are approved, the quality of your production and execution will have an enormous impact on your results.
After that, you should put effort towards diagnosing the performance of certain content items, and testing new methods to improve their performance. You can tinker with creative messages, release schedules, social platforms, and content types. Aviation is the type of industry that can pop up in the news cycle for new technological developments or other situations. Build flexibility into your execution plan to accommodate for the headlines. Experiment with podcasts, digital live video, and other opportunities that are more portable, personal, and inexpensive than ever before thanks to the digital world.
You need a plan for how to handle modern consumer behavior, like posting public complaints online on social media platforms about your brand. However you choose to deal with this style of complaint will tell other people a lot about your customer service values.
Collecting Performance Data and Measuring Your Results
Improvement means collecting and measuring data and analyzing it to learn what is working, what’s not, and what needs to be tweaked. You can adjust your campaign, change up the content if needed, increase or decrease the social platform activities, etc. and make other adjustments to help you optimize your efforts. Staying fluid and dynamic is critical for marketing success in the private aviation industry.
Delegate Your Efforts to Experienced Aviation Marketing Experts
Offland Media looks forward to being your partner in getting your story told. At Offland we believe that the best brands tell the best stories and we want to help you tell yours in the most effective way possible. Our experienced aviators and marketers understand the needs of your industry. We invite you to reach out to us using our contact form, or to call us at (800) 604-5193 you can also email us at firstname.lastname@example.org. Be sure to check out our new podcast to stay up to date on the current trends in marketing for private aviation entities. Contact us today and let us help you get your story told, and help you attract the clients that you need.