A fast-paced industry like private aviation can reap incredible rewards from putting its marketing efforts on auto-pilot.
Private aviation is such a distinct industry that requires custom marketing solutions that a generalized agency may not be prepared to offer.
Automated efforts should focus on constant, big-picture challenges facing the industry.
- Bringing Millennial and Gen. Z flyers to your brand
- Retaining personnel including pilots, attendants and more
- Understanding how to navigate the digital world, and its potential
Each of these requires consistent outreach and visibility solutions in order to become effective, which makes automation and excellent option.
Automating Recruitment Outreach for Consistent Efforts
The golden age of pilot recruitment from an earlier day in the aviation industry is ending with a massive deployment of golden parachutes.
Pilots are retiring faster than they are being replaced, but automated outreach can make sure your brand is making consistent recruitment efforts.
Outsourcing your marketing efforts gives you a “set it and forget it,” experience for outreach efforts including methods such as:
- Video Production
- Social media targeting
- Email marketing
..all geared towards highlighting the benefits of becoming a private aviation pilot.
Challenges You Face with Building Your Private Aviation Customer Base
When it comes to building your customer base for your private aviation business, you have to adopt new methods for reaching a new generation of flyers. The truth is that the younger generations are just not using private aviation services as often as Gen-X and previous generations did. This isn’t to say that they are not flying as much. In fact, they are flying more often than any generational group has since the 1960’s, they are just not doing it on via private services, at least not yet. It isn’t that they don’t have the income level to do so. The generation group we are talking about has more disposable income than any other group in the same age range ever has.
This leads us to the question…
Why Aren’t Younger Generations Flying With You?
Many theories abound, such as cheaper airline fares being available through online services, the convenience of online booking, and of course more direct routes being offered to more destinations.
Ultimately, the industry is lagging in promoting awareness of how available private flight options are to younger generations.
Showing them what they are missing means speaking to them in a way that they understand through multimedia, and social media. These two options can be highly effective, but they can also be very touch-heavy in order to achieve the best results. That’s why its typically best for aviation entities to outsource these efforts. It’s not quite automated, but outsourcing takes it off your plate to deliver similar results.
While marketing is too psychology and event-driven to ever be fully robotic, certain tools can give you a close-to-automated experience that does a lot of work for you while you save time. All of them will require a large front-loading of effort before you get to the point where they do the work for you.
Automated CRM Systems to Turn Traffic into Private Flyers via Email Marketing & More
Automation tools can help guarantee you are being consistent in your efforts to move people through your funnel. You probably already know you need to push different email messagesf depending on whether people are browsers, email list subscribers, or even already enrolled in your private aviation service.
However, tracking all your consumer segments can be challenging without a CRM tool that lets you automate consistent outreach efforts, and collect data to review your own performance.
Get Automated Ad Campaigns Produced for Your Private Aviation Brand
Experienced aviation marketers use tools that can target and re-target potential flyers all over the Internet. This is an essential tool for reaching Millennial and Gen. Z consumers. When it comes to choosing the best advertising platform for your content, there’s no better place to push it than on the platforms everyone checks multiple times per day.
Not only that, tools like these gives you big sets of performance and audience data that can give you insights into which of your methods were most effective. You can then choose to devote more resources to these efforts to make your methods more efficient.
We Are Ready to Be Your Automated Marketing Program Solution
Contact Offland Media using our online form, or by calling us at 1-800-604-5193. You can email us at email@example.com. We also invite you to follow us on all social media, and to subscribe to our new podcast. Offland’s team of aviators, influencers, marketers and videographers can create, produce and publish original content, and automate efforts to get you consistent outreach and visibility.