Jet charter companies need a full battery of digital marketing strategies to generate leads.
Lead generation for jet charter companies is being held back by several large-scale challenges.
These include, but are not limited to:
- Knowing how to mine Generation Z and the Millennials for new flyers
- Mastering the best lead generation tactics in the digital space
- Creating the type of brand that generates leads on its own
Let’s explore the most cutting-edge methods for overcoming these challenges, and getting new leads. We’ll also look at one of the fastest,most hands-off options for lead generation for private aviation brands.
Psycho-Demographics of the Millennials: Generating Leads from a Generation with Distinct Consumer Behaviors
Private aviation entities are struggling with a shift in demographics. Older generations of flyers are leaving the market. Younger generations of consumers have the means to fly private, yet aren’t rushing to fill the gap left by previous consumers yet.
What do we know about Millennial consumers?
- Millennials are not loyal to brand pedigree. You don’t need to be a legacy brand to attract their business.
- They prefer brands with an eco-conscious dimension. This could be green tech, matching donations, or other sustainable practices.
- Millennials prefer brands that have a social mission beyond the product they sell.
- They give more of their business to digitally fluent brands.
- Personalized interactions, down to the level of one-to-one consumer exchanges, are important and publicized in Millennial buying habits.
- Social media influencers and podcasts have a significant impact on Millennial buying decisions.
How do each of these points relate to lead generation? Let’s take a closer look.
Brand Loyalty: Why Millennials are an Open Field for Lead Generation
Lack of loyalty or commitment to legacy brands among Millennials means any private aviation brand can secure a significant number of leads from this market segment. Your brand’s challenge is giving Millennials a reason to choose you instead of a competitor.
How Social Media Influencers Can Generate Private Jet Charter Leads
Social media influencers can generate leads for private jet charters by bringing massive audiences to their door virtually overnight. The digital age has created an explosion of influential personalities. Social media influencers can bring countless eyes to your brand with a piece of content as simple as a video or post.
Private aviation brands have numerous ways in which they can market themselves, including, but not limited to:
Incredible experiences with highly visual components
Luxury hotels and gourmet restaurants have begun to plan for guests to document their experience on social media channels like Instagram, Facebook, Snapchat, and others. That means extra attention to sharp visual design, and experience-driven services. A private aviation experience is not just time spent in the air. It’s everything from the online experience of planning your flight to how you get to your hotel after the flight.
Social media influencers can show massive audiences these perks with a simple video post. Seeing the value in the service from a face that is known, followed and trusted will help generate more leads.
Green Branding and Social Consciousness Can Generate Millennial Leads
Consumer surveys show that Millennials are interested in brands that mean more than the service or product they provide. They’ve listed ethical practices and sustainable sourcing as priorities when choosing a product or service. In fact, concerns over the environmental impact of jet travel remain one of the biggest obstacles when private jet charters are trying to generate leads from Millennials. Green branding can become the deciding factor when Millennials are trying to choose a private aviation brand.
Content Marketing: Green Science and Jet Travel
Content marketing can be one of the most effective ways to promote whatever eco-conscious dimension your brand may have. Content marketing is useful, informative and engaging content focused around your industry published for the purpose of generating leads by demonstrating authority in your field. It often takes the form of articles and blog posts, but it can include videos or any other media form. Creating useful content marketing materials is a long-term investment in your brand’s reputation.
Lead Generation Through Personalization: Email Marketing Techniques Focused on Millennial Consumer Preferences
Personalization drives Millennial consumer decisions as much as any of the factors already listed. Note the success of custom order clothing boxes or any service that lets you build a custom profile of tastes. Bring this sensibility to your online experience, but also to your company culture and outreach efforts. Email marketing has more sophisticated segmentation capabilities than ever before. Often, custom messaging and personalized notes can be the last tipping point to move people where you need them in your consumer funnel. Personalization is the key to turning traffic into subscribers, subscribers into leads, and leads into flyers.
Outsource Lead Generation Efforts for Consistent Outreach
Offland Media has helped numerous private aviation brands generate leads through the best digital marketing practices. Outsourcing your lead generation efforts to us is your private aviation company’s fastest path towards implementing cutting edge strategies. Contact Offland online to learn more.