Video marketing benefits private jet companies because it immerses people in the glamour and luxury of the experience.
Video is always an effective marketing tactic. It has a greater reach than it ever did before thanks to the digital world. It’s also far more accessible to produce.
Let’s explore some of the marketing power of video in depth, and why it is perfect for the world of private aviation.
Video is the Ultimate Trust-Building Marketing Medium: Let People See The Experience
Video can help ignite the imagination of customers about the benefits of flying private. Think of the many marketable moments private aviation offers, and how video is ideal for portraying them.
Video is used to build trust with customers across industries and brands. It’s the closest you can get to let people get their hands on your product or service in the digital space.
Video can demonstrate how someone who flies private arrives at the airport unhurried and on their own schedule. Their experience is superior to commercial alternatives right from the security process, which is faster and easier for private flyers.
The inner accommodations of luxury aircraft are some of the best content you can put out there. Show flyers lounging in big leather chairs with plenty of arm and leg room, and catered service on the way. There is no shortage of cinematic shots available to any private aviation brand.
Repackage Your Full-Length Videos for Social Media Content and Clips
There’s no need to give away all of your secrets at once. You can create teaser style videos and excerpts that work well for social media content. Use it to promote long-form content, or to incentivize your Call To Action, or CTA. Your CTA might be getting email subscribers or even full-on customers.
Private Aviation is Perfect For “Fun Fact” Style Videos
Private aviation, as an industry, is rich with opportunities for “fun fact” style videos. This can include facts about destinations, airplane speed and altitude capacities, pilot skills, and more. These all feature “shareable” components that are key to creating content with viral potential.
Live Video Is Perfect For Building Audiences for Your Private Aviation Brand
Live video is more engaging and accessible than it ever was before. You can do a live Q&A with pilots or attendants, and let people ask any questions they may have about private aviation.
Live video also integrates perfectly with podcasts, one of the most popular mediums in the digital space. Podcasts also offer one of the best and most effective platforms for promoting a good or service. Conversations about the accessibility, availability, luxury, and thrill of flying private will naturally emerge as some of the best content marketing you have in your favor. Social media brands and influencers that go live consistently can develop a devoted crew of followers who have made the broadcast a part of their regular routine.
Integrate the Occasional Piece of User Generated Content
Only turn to user-generated content to build engagement, not as a solution to budget concerns or due to a dry spell in your team’s creativity. User-generated content could be anything, but one of the most obvious choices would be to have people share their first ever private flight experience, or something similar. Have people post this on a hashtag, and you will develop an ever-growing base of consumers you can re-target for future marketing purposes.
Integrate Social Media Influencers with User Generated Content to Ramp Up Results
If you want to get great results from your user-generated content campaign, start with having a few social media influencers lead the way. Tapping into “monkey see monkey do” psychology is one of the best ways to get a marketing campaign off its feet, particularly one that focuses on engagement and proactive actions from consumers.
The best part is that production budgets for the influencer can be kept very, possibly down to a swapped shoutout deal or some discounts and benefits from your brand. Have the social media influencer model the behavior you want to see from your consumers, and you will set yourself up for success.
Bring A Sense of Humor to the Project
Not every video has to be perfectly produced. You can develop fast, fun content with a few easy videos. As a matter of fact, you can leave the videos totally unedited as part of the fun of the content. Consumers know that everyone uses social media casually from time to time, and you can develop a fun relationship with them by doing so. Sometimes the videos you plan the least travel the farthest.
Learn How to Create Video Marketing for Your Private Jetting Brand
Offland Media is a team of influencers, videographers, marketers, and aviators. Contact us to learn how to create the ideal video marketing campaign for your brand.