With today’s digital internet marketing, the standard way to get leads for your private jet charter business is to optimize your website so that visitors can complete an online form. That’s actually one step toward generating leads. This method is assuming that you’re getting a high amount of traffic to your website, but if you aren’t, that online form isn’t going to do you much good. To gain online leads, you’re going to have to be a bit more aggressive in your outreach approach. Facebook advertising is the way to do this.
Facebook is an online marketer’s dream! All of the data an advertiser could ever need is there. What’s even better is that it shouldn’t cost you an arm and a leg to use this tool. In fact, you can control the spending budget. Let’s take a closer look at how Facebook advertising works.
What You Should Know about Facebook Advertising
Facebook reports an active average of 1.47 billion daily users for June 2018. Break this number down in demographics and you have yourself a preferred audience that you can tailor for any marketing campaign. The genius of this social network is that it cost nothing for users to create an account. They willingly provide not only the most general information about themselves, but also what they like and dislike, shopping habits and browsing data. Facebook doesn’t actually sell a user’s data, but they can sell the access they have to a user and this is how online marketers can gain leads. To be clear, you won’t be able to get access to a Facebook user’s personal data, but again, their browsing habits and profile are worth gold. Based of this kind of information, you’ll be able to target the audience who will most likely want to take advantage of your private jet charter service.
The Benefits of Using Facebook Advertising for Private Jet Charter Services
- You’re not waiting around hoping someone will visit your website. With Facebook adverting, you’re able to create engaging ads and forms and incorporate them into the feed for a select audience of your choosing to view.
- You can customize a form that is tailored for the type of customers you’re looking to attract. You can do away with template forms that are sometimes used for web-based forms and make them more engaging.
- You are putting your private jet service in front of potential passengers/customers who are most likely to ask for more information like a price estimate, sign up for a newsletter and request to be added to the mailing list, or ask for a demo. All of these opportunities provide you with the tools to grow email subscriptions.
So How Exactly Do I Start Advertising on Facebook?
It’s quite simple. All you have to do is sign up for a personal Facebook account. From there, you can create a business account profile and then you can start creating forms and advertise.
Offland Media is a premier digital technology media company designed specifically for the business aviation industry. We know that online advertising through Facebook and any other social media platform takes an immense amount of time, dedication—and patience! The services that we provide can take care of the Facebook marketing for your private jet charter company and then some. Call and speak to an Offland Media Consultant today at 1-800-604-5193 or contact us online and let’s talk!
