The best private jet charters get their leads through sophisticated digital marketing tools.
Lead generation is one of the many practices that has been transformed by the digital age. Analytics tools and large volumes of data can identify patterns in buyer tastes and behavior like never before. These tools can be used to target market segments more reliably and more accurately than any prior method.
Why does that matter for the world of private aviation?
Because research indicates that the world of private aviation is at a crossroads. There has yet to be a private aviation brand that has mastered its approach to Millennials and Generation Z consumers. Not only that, psycho-demographics and research on buying patterns indicate that there is low brand loyalty in both these target markets.
That implies that there’s room for private aviation entities of all kinds to optimize their approach to lead generation among these younger generations.
Here are the methods they will use to do so.
- Targeted Digital Video Marketing with Interactive Components
Generate private aviation leads with the power of video. Digital video marketing is nothing like the video advertising you have seen on television.
Let’s look at some key differences.
- Interactive components
You can’t click or tap on your television. You can, however, click on any video ad to immediately submit information, letting videos generate leads like they never could in days of old.
- Lifestyle Marketing
Name a Millennial entrepreneur, and check their social media accounts. You’ll see no end of glamorous lifestyle-driven content. Upscale dining. Fresh new workout shoes. The limo pulling up, and yes, the window of a private jet as it is about to take off. Digital analytics let you target micro-influencers. Just because a social media personality isn’t a household name doesn’t mean they don’t reach hundreds of thousands or even millions of people in your target market. A video is the best way to portray the elegance and glamor of flying private.
- SEO and Content Marketing for the Private Aviation Industry
The world is still in the process of adopting the best online marketing practices. Some people are way out in front, and some people are still sending out paper mailers. The private aviation industry is no different when it comes to developing its online presence for Search Engine Optimization (SEO) and content marketing. The more you invest in turning your online presence into a resource for all the needs of private aviation consumers (content marketing) the better prepared you will be to thrive in this ever-transforming space.
A significant portion of digital lead generation is about building out an overall authoritative presence within your industry online. This means having an alert, adaptive online presence that is rich with substantial industry information.
- Outreach Marketing: Tried and True Methods and Profile Building
Regardless of industry, people need to stop saying email is dead. Studies show that email marketing is still one of the most powerful lead generation tools available to marketers. Private aviation entities will need a full suite of on-site optimization techniques, link building, and performance analytics to generate and convert leads. It’s also about exploring dimensions of influencer marketing beyond the video opportunity mentioned above. For example, podcasts are seeing an explosion in popularity. Podcasts are an incredible space for both placement and securing guest appearances. Like content marketing, which includes blogs, social media posts, and published articles, podcasts give people in the private aviation space a chance to demonstrate credibility and authority to newcomers to the industry, thus securing potential leads.
- Paid Digital Advertising Methods: The Standard of Digital-Age Business
When someone is a potential consumer, they tend to give their business to whichever company populates the first few lines in their search results. There are two ways to get there. One begins with creating keyword-rich targeted content. The ranking content in this category is referred to as organic search results. The other way of securing that level of visibility is to create paid ads, often through the program Google AdWords.
Google AdWords is an ideal lead generation tool for the private aviation industry. A high-cost service like private aviation can generate a significant return on investment from a low-cost placement such as Google AdWords.
Other powerful tools include social media ads such as Facebook and others. These all offer an incredible cost-to-outreach ratio. The rewards of generating even a few private aviation leads from such a relatively inexpensive option could be very high.
Finally, social media and Google ads are the way of the future. These are the platforms that are in every consumer’s pocket, and in front of their face for much of the day.
For more information about how your private aviation entity can master the digital realm, contact Offland Media.