Digital technology is one of the most important growth tools available to the private jet industry.
Many industries are lagging when it comes to adopting digital technology, but private aviation struggles with this reality even more than most.
Many of the big-picture, industry-wide challenges facing the industry are generational. That’s why digital tech is such an important tool in the battle.
Private jet companies are struggling to:
- Replace personnel from pilots to ground crews who are aging out of the workforce
- Get Millennial consumers to fly private
- Address concerns of the environmental impact of jet travel
- Retain personnel and prevent them from leaving the industry
We will break down solutions to each of these in terms of the following digital technologies:
- Digital video
- SEO, Content marketing & analytics
- The brand ecosystem of lifestyle entrepreneurs, and the tech that drives their influence
Digital Video Technology: A Key Growth Tool for Private Jetting
Attention and visibility is everything in the digital age. Video is one of the most high-engagement mediums on the biggest contemporary platforms including Facebook, Instagram and YouTube.
However, digital video is more than TV commercials of old formatted for a hand-held screen. Digital video can, with the proper creative vision, go viral. It is interactive. It lets people click on links to places where they can:
- Charter a private flight
- Get a quote on chartering a flight
Or enjoy creative content, such as:
- Lists of glamorous private jet amenities
- A quiz that will help them find the “perfect destination by their personality”
- A how-to guide for calculating if its time to bump up from first class commercial to private aviation
Digital technology lets you target by age, which is the perfect way to target the generation of consumers the private aviation industry needs.
Those examples addressed growth in terms of attracting new consumers, but internal retention lays the foundation for expansion. Video technology assists with retention problems and training as well.
Understanding Why Aviation Personnel Leave the Industry, and How Technology Can Help
Industry research shows that aviation personnel tend to move on to find a better work-life balance, and develop skills that will increase their earning potential. Basically, aviation personnel want to earn more and learn more.
Video and digital technology can help you create a company-wide culture geared towards those two aims overnight.
How?
Because when you have a fresh series of short training videos, you can show people the path to the lifestyle that attracted them to aviation. Shoot a series of videos that lays out a cross-training path for a stewardess to get more time at home later in her career. Show a grounds crewmember the path to becoming a pilot. Show a pilot a future in which he or she is home for the holidays of his or her choice. People stay when they have a goal going forward. Personnel praise transparent workplace cultures with high inward mobility. The fastest way to get everyone on the same page top to bottom is through branded internal videos.
Stabilize before you Grow: Aviation Personnel Retention through SEO and Content Targeting
Data analytics technology has helped industries of all kinds identify both internal and external needs by looking at search engine trends. Getting your brand’s content found by people on the Internet starts with answering common questions such as
- How long does it take to become a pilot?
- Can I travel for free if I’m an airline attendant?
- How much can I earn working at an airport?
If you consistently research and answer the most pressing questions on the minds of potential aviation recruits, you will turn your page into a resource for the industry to which people will return time and time again.
Why is that important?
Because digital technology is changing all the time. Through that change, one thing stays consistent. Google and other search engines are always aiming their work at getting the most substantial, up-to-date information in front of people on the search engines they can.
Green Technology: A Key Concern for the World of Private Aviation
Video and SEO can help develop your reputation as a green private aviation brand as well. This is a wonderful topic for influencers to touch on in guest articles and podcasts as well. Studies have discovered that green tech branding goes hand-in-hand with attracting business from Millennials and Gen. Z. Millennials and Gen. Z. consumers have ranked eco-consciousness as a priority in their shopping decisions in consumer reports. This means its an excellent strategy for solving the field’s generational challenges.
Use Technology to Grow Your Private Aviation Business
Offland Media is a crack team of aviators, influencers, marketers, videographers, and more. We take private jet brands by the hand and guide them into the 21st Century. Contact us online to learn more.
