The best methods for lead generation for private jet charters are evolving.
Much of this evolution is driven by changes in the demographics of private flyers.
Brokers act as go-betweens for flyers and jetting entities. Being an effective broker means knowing how to approach today’s flyers.
This is the only way brokers can:
- Generate new leads
- Retain repeat consumers
- Use sustainable strategies that earn referral leads
Here’s what goes into each of these:
- Understanding the new market of potential private flyers (Millennials and Gen Z.)
- Knowing the unique selling points that work for these demographics
- Knowing the tools and mediums that are best for lead generation
..and that’s just a start.
Where Private Jet Brokers Should Look When Searching for Lead Generation
Many of the current private flyers are aging out of the market. The private aviation industry is looking to fill the gap with Millennial and Generation Z flyers. However, there is an industry-wide lack of knowledge about the best ways to reach these consumers.
Lead generation is about more than simply getting someone’s contact information. It’s about obtaining a lead of quality that is likely to convert. It’s about developing a pipeline of marketing materials aimed at retention and creating repeat flyers.
However, how do you impress Millennial and Generation Z consumers?
First of all, know that these demographics don’t behave the same way their predecessors do. Consumers of the past exhibited a strong tendency to brand loyalty. However, Millennials look for other things in brands.
Millennials like brands with:
- Social consciousness (take a tip from Toms shoes matching donation style, for example)
- Eco-consciousness (tough for private flyers, but we will talk about that)
- High degree of digital fluency
- High degree of personalization in marketing materials
Each of these fit into private aviation marketing materials in different ways.
For example, if you have a new jet with super-efficient fuel usage, or donation commensurate with purchase system, or a company culture of catering sustainable food, you can bring this to the forefront of your marketing materials.
Information about your brand’s green efforts makes excellent material for:
- Guest posts
- Podcasts, and other “infotainment” mediums
- Email marketing
…and other marketing materials. This is where we examine the combination of content and medium that will get the next generation of flyers on board with you.
How Email Marketing Segmentation Fits In With Personalization
Email marketing was made for reaching a generation that fits in with personalization. Sophisticated email marketers track the response of segments of their base with data and analytics tools. After patterns have been established with hard data, you’re free to brainstorm about the best creative approach to push each segment of your target market through the funnel.
How Podcasts Integrate with a Preference for Infotainment Media
Consumers surveys reveal that younger generations listen to podcasts, and are often influenced to make buying decisions based off of what they hear on them. While traditional radio and television ads remain expensive, podcasts have a far lower entry barrier than most people realize. They’re also fun to create! You can’t go wrong because you get a positive outcome from almost any conversation. Casual conversations build up your brand as fun, relatable, and human, while technical, substantial talks give people something to sink their teeth into when they find your content. Trust the popularity of infotainment, and the networking opportunities that come with inviting people on for a podcast show. It’s a booming “information entertainment” or infotainment medium that is on track to keep growing.
The Importance of Video For Targeting Digital-Savvy Consumers
For now, video remains the apex medium for creating full audio video immersion, not because it’s the most advanced, but because it’s the most advanced while still being available. The private aviation industry’s best selling points and lead generation elements would excel on video. Gleaming jets in the sunset. A catered meal being placed in front of a relaxing passenger. It’s all there, and it will all look great on the many platforms that let you publish promoted videos to potential consumers. Not only that, the publishing platforms themselves offer detailed targeting tools to help you find people who are likely to become future consumers.
Social Media Influencers: The Ultimate Exposure Strategy for Reaching Millennials
Social media influencers have access to gigantic audiences. They are the perfect exposure point for your video marketing and other materials. Doing shout-out or perks deals with these new age celebrities can be the best cross-pollination strategy for getting your videos, podcasts and more materials out there.
Learn More About Modern Lead Generation Strategies for Private Jet Charter Brokers
Brokers for private jet charters can partner with Offland Media to learn more about effective lead generation strategies. As a team of aviators, marketers, videographers, and influencers. Contact us online to learn more.