Getting the information you need is easier to access thanks to the ever-increasing advancements of digital technology. Many private jet charter companies may already understand the importance of promoting their business online and are investing the time and money into digital marketing, yet still coming up short on the results they want to achieve.
You can implement the best marketing strategy, but if you aren’t including video content, you’re missing out on potential leads. According to Forbes, HubSpot reported that video is expected to claim more than 80% of online traffic by the year 2019.
Why is Video So Important for Business Aviation Company?
Video plays a crucial role in promoting your private jet charter leads because 70% of customers have been proven to buy a product after watching a video about it according to a Google report. How many times have you been on the fence about purchasing anything online, but after watching a video about the product or service, you felt more comfortable buying into it. Hubspot had also reported,“39% of business decision-makers contact a vendor after viewing a branded video.” The influential power of professional video marketing is worth the investment. By utilizing video to generate more private jet charter leads, you’ll most likely have a higher conversion rate.
Generate Jet Charter Leads with Quality Videos
While it’s true that you can easily post a video through your phone, it’s also becoming the substandard way of gaining online visibility. To generate private jet charter leads, you will need to produce a higher standard of quality videos in order to appeal to the target demographic who might be more willing to invest in such services. This means taking the initiative to invest in professional videos.
Offland Media is the first and only company to offers private aviation companies the ability to contact a hard-to-reach demographic that can very well be the future of the business aviation industry. Offland is tailor-made for the business aviation industry. We respect and understand the traditional ways of operations and advertising because we were born into it. We also recognize the increasing need for change. That is why we’re offering professional video services with the industry know-how to make your private charter company more appealing to travelers.
Recognize the Power of Video
Did you know that one minute of video is equivalent to 1.8 million words according to Forrester Research’s Dr. James McQuivey? This research has concluded that connecting video with brands is a great opportunity to increase commerce in this digital age, and publishing these professionally-produced videos onto YouTube will have the same effect if not better; because a social media platform like YouTube provides businesses with the possibility of going viral—something that can render a huge impact. This supports the saying that a picture, and in this case video, is worth more than 1,000 words!
YouTube is one of the most popular social media platforms with over a billion users. Their content is 100% video. Facebook is another high-ranking social media platform that incorporates video content with text. With these two social media platforms combined, approximately 45% of users watch over an hour of videos every week. YouTube alone accounts for over 500 million hours of video watched every day. Instagram is another visual marketing platform that is primarily video and pictures with over 800 million users. As a result, it only makes sense that 87% of digital Internet marketers are using video content.
Generate More Private Charter Leads with Offland Media
Offland Media’s video production services have the ability to increase viewer engagement by 22%. Our team combines our expertise in the aviation industry to create a one-of-a-kind content that will put your private jet charter company ahead of the competition. Your company will achieve a higher ranking in search engine results through the use of Offland Media’s professionally produced videos.
Thirty-six percent of online consumers will trust a video ad over written content. Offland Media can produce a high-quality video that reflects the majesty of private jet charters, the efficiency, and the cost savings your company has to offer.
Video Content is Great for Mobile Devices
Not all content on the Internet fits neatly onto your mobile phone or tablet. Utilizing quality video allows you to get the attention of hard-to-reach demographics to gain potential leads. If your video isn’t responsive to your mobile device, this will give mobile browsers a reason to skip over your content. Offland Media will produce quality videos that will adjust to whatever device your customers are using. This allows you to reach out to a larger audience since 80% of Internet users own a smartphone.
Start Production with Offland Media!
Offland Media also provides current information about the business aviation industry. We are your go-to source for reaching an audience that can breathe new life into the business aviation industry. Providing informative content that reflects the ideas and concerns of people working in the business aviation industry is our goal. Contact an Offland Media Consultant to schedule a free consultation today.