Reaching new prospects can be challenging for corporate aviation entities that are trying to generate new leads.
The obstacles to reaching new prospects include:
- A generational gap in private flying habits
- A lag in adopting the best lead-gen methods of the digital era
- Lack of understanding of evolving consumer priorities (energy efficiency, environmental impact, prioritizing experiences over products)
Let’s explore how these macro-insights have an impact on finding new private aviation prospects.
Finding New Private Aviation Prospects in the Middle of Generational Turnover
Millennials are posing challenges to the aviation industry both internally and externally.
As consumers, this generation behaves a little bit differently from generations of the past. For example, previous generations exhibited a tendency toward brand loyalty. It was challenging to convince anybody to switch.
However, Millennials choose brands based on other concerns. Millennial consumers, on a big-picture scale, appreciate:
- High degrees of personalization and flexibility
- Digital fluency on behalf of the brand
- Green brands- those that feature an eco-conscious component
How does that relate to getting new prospects?
It gives you a sense of how to gear your marketing outreach strategies.
Your first strategy should involve Search Engine Optimization (SEO) and content marketing. These are powerful tools in the digital space, but you need to understand their purpose, and how to avoid the potential pitfalls of them.
Content Marketing for Lead Generation through Podcasts and Articles
Educated, successful people make up a big body of the people who fly private. They are 100% going to do their research before choosing their brand. If you become a research resource, which is the goal of content marketing, you’ve already won. Use podcasts and blogs to pull this off. Focus on audio because people can consume them during chores, yard work, and commutes. It’s a medium that has exploded in popularity over the last few years.
Understand Search Engines are Always Working to Deliver the Best Information to Potential Prospects
Your new prospects are on Google just as often as anybody else. They need information about prices, how to schedule a private flight, and more. Don’t forget that this is a glamor industry as well. People want to see photo galleries of gorgeous interiors and slideshows of gourmet airline meals. They want to know about the latest amenities and the newest interior designs and styles.
Through data and analytics, you can identify the questions on the minds of potential consumers. Then you can create targeted content that answers these questions.
Here’s the catch: it would be wise to work with a company that knows aviation. A highly technical field like this will expose cut-rate SEO and content marketing tactics right away.
No matter what changes Google and search engines make to their algorithm the search engines always want to give people the best information. If you offer potential consumers tangible resources, like a guide to figuring out how to know when it’s time to switch from flying first class to private, or which jet they would like the best.
Video is the Lead-Generation Marketing Tool of the Future
Video is experiencing a revolution as a lead-gen tool, and in a larger sense, as a medium thanks to the digital world. Digital video viewers can click on links embedded directly into the video. It’s more inexpensive to produce than it has ever been in the past, and it’s faster too. You can get very high production values with very few resources.
You can create videos geared towards lead generation by publishing deals and rewards for limited times through video. It’s one of the most immersive experiences you can deliver to your potential customers.
Immersion is a key part of experience-based services. You want to show people the whole lifestyle that your brand symbolizes. People want to know who the right customers for a brand are. You want to show them the feeling of flying private, from a delicious catered meal to a king-sized bed to lounging in the hypnotic steam of an onboard shower to hosting an in-flight presentation for your key leadership team.
Video is so more portable than it ever was before. It used to be that you had to compete for prime time commercial spots on television. Now your bandwidth capacity has blown up like never before thanks to digital technology. You can publish on the platforms people check all day long, and improve your performance with detailed data feedback.
Learn More About Private Aviation Lead Generation with Expert Guidance
Offland Media is a team of aviators, videographers, marketers, and influencers. We’re ready to help you get your private aviation lead generation off the ground and flying high through cutting edge digital techniques. Contact us online, or call us at (800) 604-5193 to begin.