If you’re interested in marketing your jet charter company, then Offland Media is providing a quick, go-to checklist of the main steps that you need to follow in order to launch a successful marketing campaign. You can read hundreds of guides that will walk you through the process—and we have even contributed a few articles,…
If you haven’t taken control of your brand’s online and image, then you’re going to need some serious luck competing in your industry. It’s all about doubling down on where all the attention is today. That means the internet and more specifically, social media. It is imperative that you have a strong digital presence that…
Millennials can afford to do anything they put their minds to, including chartering a private jet. This generation has the most influential buying power to date. They essentially control what consumers are offering. Much of this has to do with the power they wield with social media. Assuming a certain demographic doesn’t have the resources…
There is what perceives to be a critical misunderstanding about the private aviation industry in terms of what’s needed to keep it growing and thriving. While there is definitely a pilot shortage, there is also a shortage in other jobs in this industry—in particular mechanics and engineers. There is an unfortunate perception of what kinds…
When it comes to jet membership marketing, many business owners might think that it’s going to take a special kind of content strategy because of the type of services offered. It’s indeed a premium select-service that only high-grossing companies and professional individuals would appeal to. According to CNBC, you’d have to gross at least $1.5…
Like with every younger generation, most companies tend to target the teens and young adults with the strategy of catching their attention early enough to increase the chances of gaining a loyal customer. Companies like Coca-Cola, General Mills, and even Marvel Comics that produce products that appeal to the nostalgia of consumers have proven to…
Everybody is looking for ways to charter private jets as great rates. Flying privately will definitely cost you, but the benefits far outweigh the expense, which makes it an investment. Even at the premium cost of private charter rates, there are still some resourceful ways to reduce your company’s traveling expense. Offland Media is a…
The overall utilization of aircraft has been trending upwards on a year-to-year basis, but honestly, the business aviation industry should be further along than it actually is. Part of the reason for the upward trend is due to more affordable pricing for professionals who don’t necessarily have to own a plane to take advantage of…
According to the Business Aviation Factbook, “Using business aviation is the sign of a well-managed company.” So, we are going to learn why well-managed companies seem to benefit from the use of business aviation. Business aviation, also known to some as private aviation, contributes approximately $150 billion to the North American economy and employs over 1.2…