The aviation industry is facing critical challenges in its marketing efforts. These include, but are not limited to; Generational barriers Reaching clients on their preferred platforms Presenting the value of service to flyers who think private aviation is out of their price range Let’s explore ways to address each of these challenges.…
A fast-paced industry like private aviation can reap incredible rewards from putting its marketing efforts on auto-pilot. Private aviation is such a distinct industry that requires custom marketing solutions that a generalized agency may not be prepared to offer. Automated efforts should focus on constant, big-picture challenges facing the industry. These include:…
Video is the future of marketing for the private aviation industry. This industry is perfect for cinematic shots of gleaming streamlined jets, vistas of far-flung locations, and quick infotainment guides on how long it takes to become a pilot or the perks of being an attendant. Let’s explore some of the best video…
Digital branding will make the difference between private aviation brands that transition gracefully into the 21st century, and those that fall by the wayside. There’s a generational gap in consumer behavior surrounding luxury brands at the moment. Millennials Generation Z doesn’t buy based on brand loyalty, and no private aviation brand has mastered an…
Reaching new prospects can be challenging for corporate aviation entities that are trying to generate new leads. The obstacles to reaching new prospects include: A generational gap in private flying habits A lag in adopting the best lead-gen methods of the digital era Lack of understanding of evolving consumer priorities (energy efficiency, environmental…
Video is one of the most powerful growth-driving mediums available to the private aviation industry. Private aviation is rich with highly visual selling points. From nimble private jets soaring through golden clouds to glamorous interiors, private aviation has ample subject matter that is ready-made for video. Video offers potential solutions to several big-picture…
Advertising to younger demographics means using new tools. You’re not buying media space in magazines, newspapers, or any of the traditional spaces where people advertise. Private jet membership programs are working hard to bring Millennial and Generation Z flyers on board. This is going to mean: Getting private jet membership options…
There has been a recent upturn in the number of low-cost private aviation companies offering their services to larger sections of consumers. This has had a two-fold diminishing effect on profit margins – customers have more choice so they can go elsewhere, and other elements of the industry (such as commissioning agents) have greater…
Digital technology is one of the most important growth tools available to the private jet industry. Many industries are lagging when it comes to adopting digital technology, but private aviation struggles with this reality even more than most. Many of the big-picture, industry-wide challenges facing the industry are generational. That’s why digital tech…
Holidays are the perfect time to attract jet-setters to your private aviation business. Why? Because the holidays tend to be when many people: Fly home to visit family Travel as families Gift vacations to each other And splurge on life’s pleasures Let’s explore top strategies to attract private jet-setters for holiday travels. 1.…