The millennial generation is one of the most important audiences to reach with any type of product or service you’re trying to sell. Self Employed.com stated that approximately 93 percent of this generation claims to be heavy internet users. However, a recent Pew Research Center study found that much of this internet usage could be attributed to the social media network. Facebook and YouTube are reportedly the most dominate tools that millennials use. Approximately 73 percent use YouTube and 68 percent engage with Facebook.
Here’s another fun fact:
A Forbes article reported that millennials have an estimated buying power of $200 billion and that the year 2018 marks the year where this generation will have the most spending power over the Baby Boomer and Generation X. The millennial generation is reported to be three times larger than Generation X. You can thank social media for this. Many purchases that have contributed toward this buying power got smart and met these high-spending consumers where they’re at—the internet more specifically, the social networks.
The Millennial Generation Has Access to More Education
Furthermore, because of the surge of online education, millennials are considered the best-educated generation according to the Pew Research enter. This would support the Kauffman Foundation findings that 54 percent of millennials having the drive and resources to start their own business and keep afloat. Another interesting fact to consider is that 87 percent of management roles have been taken on by millennial workers almost doubling that of Generation X and tripling Baby Boomers.
Put Your Business in Front of Millennials
The millennials are the buying audience you want to target for business aviation marketing. You already know that 93 percent of them have their eyes on the internet and 68 percent of them are checking their Facebook accounts. What you might not know is that you can create a business Facebook account and start posting content that will attract this generation to possibly engage with it, visit your website, learn more about your business aviation products and services, and hopefully become a loyal customer or client. This may sound simple enough, but if this marketing strategy isn’t executed well, you could be wasting time and money.
Get Help with Your Business Aviation Online Marketing
Offland Media is a premier digital media company made up of a dynamic team of aviators, creative storyteller, analysts and ideators who are focused on helping the business aviation industry get in front of the right buyers. We have the technology and experience to place your brand in front of this lucrative buying audience in a smart and strategic way that will make your brand more relatable and engaging.
Offland Media: Your Source for Business Aviation Marketing
Our goal is to connect the business aviation industry with the millennial generation through video production, SEO & content marketing, outreach marketing, and paid online advertising. If you are targeting any audience besides the millennials, you’re missing out on hundred of thousands of dollars! Offland Media is your one-stop shop for developing an online presence using the social media channels that will be most effective for your company’s objective.
Schedule a quick phone conversation with an Offland Media Consultant online, by email, or by calling 1-800-604-5193. Find out what types of ideas we have to market your business aviation company.