Growing your business aviation brand online is an investment in your company’s future.
There has never been a louder, more competitive space for brands than the online world. There has also rarely been a bigger opportunity to connect with your consumers.
The world of online marketing requires a multi-faceted strategy. You have to create content ranging from:
- Intuitive websites optimized to be found on search engines
- Regularly updated long-form content including articles, blogs and more
- Content with viral potential including video and social posts
- Targeted promotions to desirable demographics
Let’s explore how brands grow online, and which strategies work best for private aviation brands.
Paid Advertising: An Online Aviation Marketing Strategy for Immediate Results
Paid advertising online refers to a wide range of activities, such as:
Social Media Ads
Social media ads are a powerful tool for aviation brands. All social media platforms have access to incredible data. You can target your audience by geography, income, and interests, all of which are valuable resources for an industry like business aviation, which is looking for a specific type of client and consumer.
Few social media giants boast the same type of targeting and analytics tools like Facebook. The cost-to-reach ratio of this platform’s advertising system makes it one of the best investments for any brand that’s trying to build its presence online.
Almost every consumer begins their buying journey with a Google search. Google Adwords are the top results someone sees when they are looking for a topic. Business flyers are guaranteed to do comparisons and extended searches when they are preparing to become private flyers. Be sure you have an updated Adwords campaign that will help you bring new flyers on board.
SEO & Content Marketing: A Long-Term Investment in Your Online Brand’s Success
While you can get short-term results from the social media oriented options listed above. SEO and content marketing are long-term strategies that deliver compounding results in your field. SEO means Search engine Optimization. SEO is driven by researching what questions and content people are searching for when they research your industry. It’s about generating planned, targeted content such as blogs, articles, and FAQs to become a resource within the business aviation space.
These are powerful recruitment tools as well. People who are considering a career in aviation will often search for a variety of questions. These might include things such as:
- How long does it take to become a pilot?
- What are the perks of being an attendant?
- How should I prepare for the pilot test?
- Do airport employees get good benefits?
…and so many more.
These tactics are a combination of informative and engaging copywriting, technical strategies such as link building, tools for onsite optimization, and improvements based on data and performance analytics.
Outreach Marketing: A Digital Strategy to Build Your Business Aviation Brand
A variety of tactics go into a digital strategy to build your business aviation brand through outreach marketing. These outreach tactics include:
Email marketing remains a powerful tool to move people through your funnel and turn them into clients and customers. You can use the data and analytics to see where people stopped in the process and send them personalized messages. Personalized messages have been shown to be a powerful email marketing strategy in numerous consumer surveys.
Guest posting is an outreach strategy that increases your website’s profile, authority, and credibility. It works like this. You reach out to another website in your industry and make a deal. You both post content on each other’s website (or make some arrangement of that nature.) This spreads your message, builds your authority, and gets you a link back to your work.
This is a marketing strategy designed for the modern era. Contemporary entrepreneurship tends to come with a social-heavy component. Influencers offer immediate access to large audiences. They immediately merge the lifestyle that has made them famous with any brand they represent. Since so many of their profiles are oriented around personas and lifestyle, this is the perfect way to find a face and voice for your brand.
Business aviation, as an industry, was made for podcasting. Anyone with a great story to tell and in-depth information on a topic is a perfect candidate for a podcast guest. You can model an aviation podcast after the many successful shows about luxury cars. Podcasting is a way to build an audience and community around your brand.
How to Learn More About the Best Online Strategies for Business Aviation Marketing
Offland Media has helped numerous private aviation brands bring their outreach methods into the 21st century. Learn how your brand can use all of the methods discussed above and more. Email us online so you can discuss your private charter needs with our marketing consultants.