It’s been said that the business aviation industry is falling behind when it comes to implementing new ways to market the business. With today’s technological advancements skyrocketing to new levels of innovation, it is clear that the business aviation industry is missing out on great opportunities. The end result of digital marketing is to not only reach new customers but also bring in some new talent into the field to replace the retiring baby boomer population.
Adapting to Change in Order to Thrive in Business Aviation
What used to work in the past generations will simply not work today. While the business aviation industry was able to operate with little assistance from Generation X, it is going to be next to difficult to push through without the Millennials—a startling thought for the traditionalist, but we need to bear in mind that the younger generations have always proven to propel our economy and throughout it all, the need to grow the private aviation sector has always been at hand. Digital marketing is the key to connecting the traditional generation with the new one.
What Digital Marketing Tricks is the Business Aviation Missing Out On?
There is a long list of digital marketing strategies that the business aviation industry isn’t using, and it’s suffering as a result. There are some private charter companies who have gotten the idea of how valuable digital marketing is and are now tapping into that resource. For instance, some businesses are taking a page from commercial airlines and providing the same type of online convenience. Being able to book private flights online and through a smartphone increases bookings and revenue. However, you need to get the attention of travelers first!
The most cost-efficient way for a business aviation company to capture a traveler’s attention is through visual content by way of the internet using social media platforms. Executing this type of online marketing strategy requires an intuitive tenaciousness of optimizing content, analyzing the results only to optimize again and repeat. The moment you let up is the moment your search engine rankings drop, because advertising, especially digital marketing advertising, is beast that is always hungry and never full!
What are Search Engine Rankings?
Search engine rankings are the results that show up after you have typed in a query in your search engine. People who use search engines will typically select whatever is on the first page. Very few go on to the next page or even the third. That’s why it’s always a mad race for businesses to appear on the first page of search engine results because 91 percent of users will never go on the second page.
Eight-one percent of shoppers will conduct an online search before making a purchase. This is especially true in the business aviation industry. In fact, when it comes to chartering private flights very few people are making a direct call, even if they have a membership. Technology has made it possible for people to live their lifestyle through their smartphone. This is especially true for professionals, in particular, the millennials.
Recognizing Generational Trends in Business Aviation Marketing
Unlike the baby boomer or Generation X, the millennials grew up as entrepreneurs utilizing their smartphones and computers to communicate, make purchases and socialize—even marketing themselves! Producing video for social media is more like a pastime than a chore. These types of skills are considered quite basic for this generation. So as professionals, incorporating this lifestyle into business operations is a natural progression. Flying private charter flights should meet these expectations by utilizing the tools needed to get in front of these savvy tech professionals. This is where Offland Media can help.
How Offland Media Can Help
Offland Media is an agency that aims to re-shape the way the business aviation industry has operated for so many years. We want to provide industry-specific expertise that will not only increase more awareness about the private aviation industry but also help grow it. There is an ever-present need to employ more avionic mechanics and train more pilots. Offland Media has the experience and expertise to formulate a comprehensive marketing strategy that will provide a global reach with measurable results. We produce content for the business aviation industry because we are from the industry. We understand how it works and also see where it needs to go. Our industry has the resources to produce exceptional visual content that will attract the new generation and make your business charter thrive!
Offland Media uses digital marketing to provide ultimate visibility toward the audience who will be most interested in utilizing your service. You’ll know exactly what you’re getting because we will provide you with detailed analytics so you will see just how effective your digital marketing campaigns are progressing. With a portfolio of can’t-miss strategies, our professional marketers will provide content that will convert!