The private aviation field needs a robust B2B strategy because many clients will come from other businesses.
- What a B2B aviation client tends to look like
- The best techniques used in B2B marketing
- How B2C tactics can be mined for B2B opportunities
Let’s take a look at some of the most common clients for private flying services of all kinds:
- U.S. Government Agencies and Individuals
These clients have highly specific needs from private aviation firms. When trying to attract these clients, direct your B2B marketing materials towards reliability, privacy, security (including cyber security),and access to locations with no commercial access. National and international agents and officials may need these services. The same also applies to private security firms.
- Fortune 500 Companies in All Industries
These companies like flying private for a wide range of reasons. They may be on their way to a conference or retreat. Their top priority is control over their experience. You should focus your B2B materials on custom in-flight business experiences.
- Luxury Resorts and Hotels that Bundle Their Experiences Together
Luxury and personalization are key components of this experience. Focus on potential integrations and how they can elevate the popularity of both brands in the partnership.
Let’s explore some of the digital marketing strategies that are best for reaching clients, and clients similar to them.
B2B Informational Videos: The Key to Marketing to Business Clients
Your marketing videos can show decision makers in other businesses what they need to know about your private aviation services. Your videos can show CEOs and decision makers the in-air business accommodations available to them.
Many jet planes have custom accommodations with presentation boards, projectors, meeting tables, and more. You can distribute these business amenity tour videos through email marketing, social media promotions and more methods.
Focus on B2B social channels for private flying promotions.While social media platforms like Facebook and Instagram have many business leaders, people tend to be looking for business connections and information on LinkedIn.
LinkedIn lets you reach an incredible number of people for a relatively low cost. This makes it an excellent option for an industry like private aviation, in which even one new client can make an outreach effort of this kind worth it.
Paid Advertising: The Importance of Traditional Advertising When Finding B2B Clients
Paid advertising is one of the keys to finding new B2B clients. Many of the decision makers in this space tend to be influenced by more traditional methods of advertising.
However, these people are also highly analytical. You need highly technical and specific content marketing to show other business people good reasons to choose your private aviation brand.
Paid advertising includes a bevvy of methods such as Google Adwords and media buys.
Highly Technical Content Marketing: The Key To Developing Trust Among B2B Audiences
Other businesses need to be approached in the language they speak. Because each company is idiosyncratic in the way it operates, you will need to ramp up your personalization efforts.
Highly technical content marketing is the best way to demonstrate your ability to meet and understand the needs of other businesses.Content marketing is always intended to be informative material that helps people make buying decisions. However, an agency or business looking for the best private jetting brand with which to contract.
Essentially, you want to turn your whole website and larger online presence into a resource for other businesses. Once people are using you as a reference point, you’ve already won the game. This is the best long-term strategy for building a trusted brand, and a large audience that can be converted into clients. It’s also a great way to become a source for referrals.
Outreach Marketing: How Collaborative Efforts Create B2B Clients
Interestingly enough, the collaborative efforts that create effective B2C marketing strategies also help build a network of B2B clients as well. You’ll notice that the structure of each of these outreach tactics builds your B2B network.
By definition, you and another authoritative voice in your space need to swap platforms with in order to do an effective guest post.Remember, your end goal isn’t just your ultimate consumer audience. Focus on your relationship with the people you do guest posts with as well.
Podcasts are such a fun networking opportunity. Regardless of industry, if you can think of anyone you want to have a discussion with and why, you can create great industry content, and build a relationship with a potential B2B client. Podcast interviews aren’t a sales pitch, nor should they be. The conventional wisdom that people buy you, not your product or service,rings true whether you’re marketing to the general public or to movers and shakers in the business world. Contact Offland Media for B2B private aviation marketing. We’re marketers, aviators and influencers who know the world of private aviation inside and out. Contact us online to learn more.