Advertising to younger demographics means using new tools.
You’re not buying media space in magazines, newspapers, or any of the traditional spaces where people advertise.
Private jet membership programs are working hard to bring Millennial and Generation Z flyers on board.
This is going to mean:
- Getting private jet membership options in front of Millennial and Gen. Z flyers through video & more
- Advertising the glamor of private jet memberships through lifestyle influencers
- Promoting the green, eco-friendly aspects of a private jet membership
- Creating easy-to-consume media and buy space on the platforms in everybody’s pocket (podcasts, articles, & more)
Let’s explore a full 21st-century ad campaign for private aviation membership plans.
Podcasts: A Booming Advertising Platform for Millennials and Gen. Z
Podcasts are rapidly becoming one of the most popular mediums in the world. Here are a few reasons we are only starting to see the potential of these shows.
- People consume podcasts during “founimportance of d time”. That means during commutes, washing dishes, and working out.
- Podcasts are a low-entry barrier and low-overhead. Anyone can buy a couple of mics and open a live stream on Youtube.
- The topic markets aren’t saturated…yet! There’s room to start the best private aviation or travel podcast there is.
You can gear the information to consumers or recruits. There are YouTube channels full of digital mentors in every space from real estate to medicine. There’s plenty of room to give people a glimpse of what to expect when they become pilots, attendants, or air traffic controllers.
These long-form sessions are far more popular among Millennials and Gen. Z people than anyone who knows the “goldfish-attention span instant-gratification” stereotype of these demographics ever would have guessed.
Aside from creating original podcasts, these shows have created an explosion of platforms and places where you can advertise. Find a topic that would appeal to people who want to fly private, and start contacting the show hosts. Podcasts can be used in any way you would use a guest article or blog post.
Video: The Medium for Advertising Private Jet Memberships to Younger Markets
Video is the advertising medium of the future. Smartphones have made video far more portable than it ever was before. Videos play 24/7 on Instagram and Facebook. Many viral videos have brought overnight windfalls to brands of all kinds. Video is the preferred media for Millennial and Gen. Z consumers.
With the right combination of creative media and placement, you can get endless eyes on your brand.
Video is also perfect for private aviation. Think of all the visually rich moments that happen in this industry.
- Picture patent leather upholstery and marble-floored restrooms in the interior of a jet.
- Follow these with cinematic shots of precision-engineered jets winging to exotic locations all over the globe.
- Seal the deal with photo galleries of gourmet meals served in luxury dining accommodations.
Those examples are just the tip of the iceberg for private aviation videos. All of them can be targeted to people in the age demographic you are trying to reach. These glamorous visuals integrate into the ecosystem of social media influencers.
Social media influencers tend to have decent data on who makes up their audience. Not only that, their content tends to revolve around a certain topic or set of topics. This means you can reach people interested in travel, entrepreneurship, green tech, or general lifestyle simply by working with influencers in those spaces.
Green Jetting: How Eco-Conscious Technology and Private Aviation Advertising Overlap
Private aviation needs to gear its advertising towards the eco-conscious aspects of their technology. This is not going to be difficult to do. Many private jets feature innovative engineering that makes them more fuel and energy efficient. The interiors can be made out of more eco-friendly resources as well. Some aviation brands even advertise their green partnerships, showing consumers how a portion of their payment goes to initiatives like solar panel fields, wind power, and others.
This is an important way to approach Millennials. Consumer surveys show that Millennials consider eco-consciousness and responsible sourcing to be important factors when they are making a purchase.
Driving your advertising in a green direction helps deal with a confusing psycho-demographic reality of Millennials: it’s tough to get them to buy based on brand loyalty. It’s not private aviation that has noticed this. Many industries are discovering that Millennials are open to switching brands, and rarely mimic the brand-loyal buying behavior exhibited by previous generations of consumers.
By emphasizing the green aspects of your brand, you can give Millennials a good reason to make the jump (or the swap) and fly private.
How Can I Gear My Advertising Towards Younger Demographics?
Let Offland Media’s crack team of marketers, aviators, influencers, and videographers develop your strategy for private jet membership advertising in the 21st century. We would be happy to help you produce videos and content marketing media that will modernize your approach to advertising in your industry. Email us to learn more.