Luxury jet charter services can improve the ROI of their advertising strategies with the following tips.
Here is a quick overview followed by a detailed explanation of each one:
- Use high reach low CPA channels
- Focus on video marketing materials
- Build a digital brand around your service
- Take advantage of digital analytics and data tools
Now let’s get into the details underlying each recommendation.
1. Use High Reach Low CPA Channels To Promote Your Luxury Jet Charter Service
Digital ad buy structures were made for luxury services like private jetting. Companies like these see a significant profit from a single new consumer. That means that when they invest money in a digital ad buy in the form of:
- Paid search marketing
- Social media ads
- YouTube video ads
Brands have a good chance of earning their money back and more from even a single new client. These paid search ads appear on the platforms and web pages people visit all day every day. You can reach new people while they work, play, eat, and entertain themselves. Many luxury brands find this to be one of their best strategies in terms of ROI.
2. Focus On Video Marketing Materials For Your High End Private Jet Charter Service
Video marketing is one of the most complete mediums there is. This is the sound, look and feeling of your brand all compressed into one place. Video is more portable, accessible, and easy to produce than ever before. No longer do video advertisers have to compete for optimal space on television. You can target people by age, interest, and other demographic identifiers, when you publish marketing videos online. Consumers find video one of the easiest types forms of content to digest. Regardless of industry, marketers have discovered that video is one of the highest ROI marketing tactics there is. Basically, you can increase your ROI on videos by showing them to a cross section of the types of people you have the best chance to convert into flyers.
3. Build A Digital Brand Around Your Service With Podcasts, Guest Articles, And More
This is a long-term strategy to developing a large online audience who will eventually become leads, then flyers. This is a multi-faceted strategy that requires several different approaches working together. Here are a few options that have revealed incredible results for other clients.
- Podcasts: One Of The Most Popular New Mediums
Podcasts are one of the most popular new mediums available. While there is no hard number, multiple consumer surveys have discovered that people are very comfortable with making a purchasing decision based off of a podcast. One of the best things about this medium is it lets you control the voice and face of your company. Podcasts are a great way to build a loyal audience of potential flyers. Just look at the popularity of radio talk shows that focus on luxury vehicles. In the world of podcasts, the topic of aviation and private flying is far from over saturated.
- Guest Articles: Combining SEO, B2C And B2B Marketing In One
Guest articles are one of the best ways for aviation entities of all kinds to build their brand online. It’s a marketing strategy with triple benefits. First of all, you get to spread your message and authority by publishing an article on a new platform in your industry. This creates a link back to your page, which is a valuable component of Search Engine Optimization, which has to do with your website’s rank on Google. Finally, this article and guest post deal helps you develop connections within your industry. Aviation is a tight knit industry overall. It’s quite possible that B2B connections could lead to referrals, information, and profitable connections in the future.
Once you become a hub of information and media within your industry, you can watch people come to you. At first, you’ll be doing the outreach, but as time goes by, your medium will develop a sustaining audience core, and a reputation as the place to talk about private flying.
4. Target Lookalike Audiences For Maximum ROI On Your Marketing Strategies
Expert marketers can use data and analytics to generate a high ROI from marketing strategies of all kinds. Crunching numbers lets you see what the basic profile of the people who are converting and becoming flyers. This lets you direct your materials towards “lookalike” audiences to make sure they’re getting in front of the right people.
Learn More About High ROI Advertising Strategies With Expert Help
Offland Media is an apex marketing agency for the private aviation industry. We offer custom strategies depending on what each brand needs. Contact us online to browse through our services and learn more about the best methods for advertising private jet services.