Video is one of the best marketing tools the aviation industry has at its disposal, but so far it remains under-utilized.
Video can combat many industry-wide problems with:
- Bringing knew pilots into the work force
- Retaining current aviation personnel
- Attracting Millennial and Generation Z flyers to private travel
- Adopting the best digital marketing methods
Internal Videos To Develop A Company Culture
Company culture begins with mission statements, but you need consistent efforts to make sure it doesn’t degrade. An industry such as aviation tends to see little variation in factors such as pilot salaries, particularly when you factor in the cost of living by region.That means pilots, crews and other personnel often make employment decisions based on factors like company culture. Videos can be created to help each member of the team understand their role, and how important they are to the whole company’s mission.
Internal Videos For Cross Training And Career Path Purposes
Every aviation employee wants to know what their future with their company looks like. Video is one of the best ways to answer consistent question people have at all times. These may include:
- How can I get a better work life balance with my aviation job?
- What benefits kick in after being a pilot for one year?
- What are my cross training options within my company?
- What expectations should I have for my salary,bonuses, and benefits in the future?
…and anything else that comes up within your particular company over and over again among employees. Having a well-produced video about the topic makes your brand attentive, on the ball, and more likely to retain personnel.
Consumer Luxury Videos: Jets In Flight, Lush Interiors, And More
Showing new consumers the joys of private flight is one of the most obvious potential uses for video. Video can show people the gleaming curves of this year’s newest Jet. Imagine the power of shots of the legroom and elbowroom available to private flyers. You can have shots of delicious drinks, meals and snacks provided by the on-board caterer. You can show horizons of amazing destinations all over the world. There’s no shortage of potential content that could attract new consumers to your brand.
Brand Building And Profile Building Videos: Focusing on Consumer Priorities
However, brand attraction is about more than just luxury. Millennials and Generation Z consumers will prioritize a brand if it can show some value larger than luxury. For example, many Millennial and Generation Z people are attracted to brands that demonstrate ecological consciousness, or something positive social impact. Look at the popularity of Toms shoes, which donates a pair to someone in need when you purchase a pair.
Some private aviation brands donate a portion of sales to green tech initiatives, or something similar. Explainer and intro videos to any effort like this that your brand makes will help attract attention from new generations of consumers.
Recruitment Videos: Information For Future Pilots, Attendants And More
Before you can grow your crew of pilots, you need to make sure you aren’t losing pilots to other companies or even to other industries.Gear your retention videos to address the following concerns:
- Salary expectations as the career of a pilot progresses
- Improving benefits
- Improving your work life balance overtime
- Fun perks that come with being a pilot for your company
Beyond that, you should be putting out feelers within your own company to see what stressors are weighing on the minds of your pilots.This is one of the most important steps you can take towards keeping them on board.
Video isn’t just an effective tactic for keeping pilots flying with you. You can use them to show everyone from attendants to ground screws and air traffic controllers people that they have a robust future with your company. Basically, war against internal stagnation in you company culture. Show people that they have constant opportunities to grow and earn more within your company, and they are far less likely to get frustrated and bale on your company for a competitor or for a new industry.
Audience And Community Building Through Live Broadcasts
The ecosystem of online media has its own rules. You can develop an overall culture that will help with all the big picture problems you face by producing engaging live videos consistently. These can be broadcasts, podcasts, highly visual events like take-offs, landings, or anything that would attract the attention of viewers and listeners. The key is to act as a good host who people want to be around. The voice and face people hear will have a huge impact on your overall impression of the brand, which is useful because they are more likely to work with you when the inevitable mistake may ensue.
Contact Offland Media to produce a series of videos for your aviation brand.