If you’re interested in marketing your jet charter company, then Offland Media is providing a quick, go-to checklist of the main steps that you need to follow in order to launch a successful marketing campaign. You can read hundreds of guides that will walk you through the process—and we have even contributed a few articles, but we also know that many private jet business owners have little time to read an in-depth guide that explains these things. So the alternative is usually to outsource your marketing to an agency. Still, it’s always good to know exactly what is going on with your company’s marketing plan, whether you’re taking a hands-on approach or overseeing it.
Determine what your mail goal is.
You shouldn’t just post content because it’s just a good idea or that you think it’s cool. It’s best to determine what your objective is, because that will determine the approach you ought to take to get the best possible results. For every online marketing campaign you launch, you need to have just one of these objectives in mind:
- Increase awareness.
- Make a sale.
- Become an authoritative resource.
- Establish a brand.
- Reputation management.
- Increase your online traffic.
Know who your audience is.
Hootsuite reports that there are over 4 billion people worldwide who are using the internet. Not all of these people are going to be interested in your private jet services, so why waste the marketing money targeting them? Your marketing budget can go a whole lot further if you filtered your online audience to people who are most likely going to buy into your business aviation service.
Keep your competitors in mind.
Look at what’s working for your competitors and most importantly, what’s not. Try to improve on that. Chances are, another private jet company is doing the same with you. The name of the game is: How can you do it better than your competitors? There is always something to learn from the competition—in both their success and failures.
Compile a plan of what type of content you want to market.
Keep your online content fresh using different ways to present the same product or service. This requires an extreme level of creativity and knowledge of what kind of content is out there. Here is a short list of the type of content you can use in your marketing strategies:
- Case Studies
- Video Promotions/Presentations & Demonstrations
- Online Courses/Webinars
- Social Media
Your marketing campaign can have a mix of any of these types of content. Next, you’ll need to strategize which platforms are going to give you the best conversions.
Consider all marketing channels.
Once you’ve created beautiful content that is sure to engage potential customers, you will need to publish it on the right platform. Your website is certainly a contender, but you may want to consider social media platforms, places where people will be more inclined to engage with content. Here is a list of some of these marketing channels:
There are many different types of social media platforms that are popping up all the time, but you want to make sure that you’re choosing the one that your select audience is most likely to choose. The one thing you should absolutely not do is publish the same content on all platforms unless you’re sharing the URL address. Search engines will penalize your content and this can cause you to drop your ranking. Your main goal should always be about increasing online visibility. Remember that.
If you’re interested in learning what you can do to increase your jet charter company’s online visibility, then contact an Offland Media consultant today at 1-800-604-5193 and let’s talk.