While word-of-mouth advertising is a tried and true way to gain more business, the internet has changed the advertising game, leveling the marketing of private jet charter businesses. Since nearly 75 percent of airline tickets are purchased online, it stands to reason that a great deal of private charter companies is also getting booked online. These days, every private charter company needs to have a website in order be relevant, but that’s not enough anymore. The competition to get online leads is growing fiercer. Without a good marketing strategy, there’s little chance that you’ll be able to do this successfully. In fact, it will become quite evident that you’re using the wrong strategy when your losing money and not getting the leads you were hoping to get.
How to Get Your Private Jet Company in Front of Buyers
The key to getting leads for your private jet charter is understanding the main objective—get your company in front of serious private jet buyers who are pre-qualified! Executing this strategy takes careful planning by professionals who know the business aviation market.
Booking Private Charter Flights: Understanding the Numbers
Offland Media has the skills and expertise to place your business in front of the right people who are looking to either buy or charter a private jet. Forbes reported that 40 percent of charter bookings started with a table or mobile phone. Also, more people than you think are flying privately. For instance, PrivateFly’s charters for their small jet made up 46 percent of bookings.
To provide a better perspective of how valuable lead time is, 44 percent of customers who fly privately booked a flight the same day of their inquiry and over 90 percent of those inquiries were booked within a week. Additionally, 12 percent of charters were booked for flights taking off the same day! This should give you a better understanding of how profitable an online strategy can be for your private charter company.
What’s the Strategy for Getting Leads for Private Charter Companies?
Getting your private jet company in front of the right customers online needs to be a priority. There are certain methods you can execute in order to keep your website relevant and showing up in search engine results. Publishing informative content that attracts readers back to your website is the way to gain leads. There are several creative ways to do this. Offland Media wants to give you a small peek into some of the online strategies that we use to put our clients in front of accredited buyers.
Here are 3 of the most used strategies to gain leads:
- Email Campaigns
- Pay Per Click Ads
SEO (Search Engine Optimization)
SEO is the cornerstone of quality content. MOZ defines SEO as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” This is done by conducting a thorough analysis of your website and finding industry-related keywords that online searchers will most likely use to charter a private flight. Using these keywords in your content will help you rank higher in search engine results without having to pay for it.
Pay Per Click Ads
This would be the opposite of waiting for your content to appear organically in search engines. You pay a fee each time someone clicks on your ad. With Pay Per Click Ads, you are cutting to the front of the line. There are different types of PPC and search engine advertising is one of the most popular forms.
Email marketing is the digital way of sending out postcards. With the right type of subject line, businesses are more likely to click on an email than reading a postcard. Strategic email campaigns can reach out to potential leads in an automated way that can render more results in a minimal amount of time.
How Offland Media Can Help Your Private Charter Company Gain More Leads
Offland Media will conduct a thorough analysis of your website’s online visibility and provide a portfolio of solutions that best fit your budget. We create informative content that’s relevant to your clients’ mission utilizing the latest marketing tools and social media platforms that will render the best results. Offland Consultants implement frequent quality content on your website and on multiple platforms that will rank you higher in search engine results. Through strategic planning, we monitor the health of your site by optimizing it on a daily basis to provide the best results for online visibility in order to get you the leads for private jet charter.