Private aviation marketing works best when you use a full suite of modern tools and techniques.
The marketing tips we will offer should be prefaced with the following points:
- Internal marketing strategies matter just as much as external approaches for the private aviation industry
- The best strategies are based on working with the shifting demographics of the private aviation world
- Contemporary marketing techniques are ideal for a highly desirable service like private aviation
The private aviation industry has yet to fully evolve into the digital age. Digital marketing is more targeted, more personal, and more lifestyle-oriented than traditional methods ever were. However, it is not just brands that are evolving. Each year, marketing techniques evolve as Google and other search engines update their analytics, practices, standards and tools.
The recommendations for a winning strategy that you are about to read will make more sense when you know that both private aviation marketing and the best practices of digital marketing are in flux.
Here are 3 tips to help you create a winning private aviation marketing strategy.
Tip 1: Invest in Attention-Grabbing Videos for External and Internal Use
Video is one of the most powerful marketing tools in the digital space. The best aviation marketing media in the digital world is…
- Highly visual
- Easy to consume
- A combination of information and entertainment (Infotainment).
Video checks all these boxes. Many marketing videos have gone viral in the world of social media. This begs the question, what are the characteristics of material has gone viral?
- Lifestyle videos (think luxury car collections, and mansion tours. Private jetting fits right in.)
- Destination-driven videos (a hidden speak-easy in Paris, or a world-famous sushi stop in Japan).
- Fun-fact style videos. (What’s the fastest private jet in the world? How long does it take to become a pilot?)
There’s no end of potential content that’s perfect for digital video in the private aviation world. It’s just a question of which brands are going to capitalize on this opportunity first.
Why You Should Create Internal Private Aviation Marketing Videos
The aviation world is faced with the challenge of retaining personnel. Studies show that aviation personnel stay when they know their future with a company holds:
- Greater control over their own schedules. (Work life balance)
- Opportunities to grow and develop their skillsets.
Video is the fastest way to show personnel their options for cross-training, and what benefits they can expect later on. People leave when they feel stagnant. Setting a positive vision of a future with a company is easy if you have well-produced series of internal marketing videos.
Tip 2: Optimize for Search Engines and Create Marketing Content
The first few brands that pop up when someone performs a Google search get far more business than those that are farther down the list.
How do you make sure your private aviation brand pops up first?
You win this game using a full set of SEO-strategies. Search Engine Optimization is about making sure your website’s design and layout communicate perfectly with both people and search engines. It’s also about maintaining an active website that is consistently improving itself.
Content marketing is one of the best ways to maintain an active website. Regularly publishing videos, articles and blogs tells people you are up-to-date, engaged and actively working to serve them better. Equally important, it tells Google and other search engines that your website deserves to be among those desirable top few slots. Your website’s performance is measurable. Using detailed analytics tools will offer your valuable insights about what you are doing well, and where you can improve yourself.
Tip 3: Outreach Marketing: An Essential Tool in the Private Aviation World
Beyond on-site optimization and consistent content marketing, outreach marketing is key to a winning private aviation marketing strategy.
Outreach marketing includes:
- Email Marketing
This is a consistently underrated tactic. The latest email marketing tools allow for the segmentation and personalization it takes to reach Millennial and Generation Z audiences. Studies show that both of these demographics expect high levels of personalization in brand outreach.
- Guest Posting
This is about building your profile and establishing yourself as an authority in the private aviation space. You already have the knowledge you need. Organizing guest posting is the way to get the most mileage out of your knowledge.
- Influencer Marketing
Influencer marketing is indispensable in the world of Millennial entrepreneurs. Social media has offered lifestyle leaders more influence and reach than they ever had in the past. A high-status brand such as one that offers private aviation could thrive from identifying and working with influencers.
- Podcast Interviews
Podcasts are going through an explosion in popularity, with the biggest shows outperforming legacy media brands in viewership and consumption. Podcasting has such a low barrier of entry that there is every reason to think we are only at the start of what this medium will become.
How do I Prepare My Private Aviation Brand for the Digital World?
Contact Offland Media to develop a full suite of winning private aviation marketing techniques for your brand.